An ad agency has dumped its website for a blog. But not just any ad agency, one of the best known agency’s in the country, Hill Holiday, has done it. They now have an “all-blog format.” Could this be a trend, perhaps the wave of the future. I predict that it is.
From a new business perspective, I’m convinced that this is what most agencies need to do. But if you don’t have the courage to go to an “all-blog format” at least start an agency blog. Let the blog become the gateway to your agency’s website. Your agency’s static website becomes your online brochure or portfolio piece.
Here are a few of the advantages of an agency blog:
- Greater search engine optimization
- Potential clients will better know you and how you think
- Easy updating
- Easy RSS integration
- The ability to add video and audio, quickly I might add
- Keep your agency relevant
- Strategic online partnerships
- Build a devoted online community of potential clients who will already have a sense of knowing your agency. People like to work with people they know
The noted corporate blog strategist, B.L. Ochman said, “with e-mail, Instant Messages, Websites, newsletters, forums and all the traditional media we already need to read just to keep up, people ask: how can we possibly read blogs too? Well guess what folks, it’s either adapt or die.”
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Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.
December 14, 2008 at 2:27 pm |
Good post. For my small marketing business, I switched to a blog from a static website. (www.intrepid-llc.com) And it has been a dramatic change. I am advising most of my clients to follow the same strategy. And, I agree that this is the trend…
December 14, 2008 at 2:33 pm |
Todd, thanks for the comment. I fully agree.
December 16, 2008 at 1:04 pm |
Spot on. A company blog was our first step, 2009 we’ll see us transition to an all-blog format and advocating blog/CMS for our clients. Thanks for another great post.
January 9, 2009 at 12:03 pm |
Thanks for the heads up on this news, Michael.
I started a blog for my ad/editorial photography business a few years back so my clients and potential clients could get to know me better. It’s also been a starting point for building the kind of relationships and trust necessary to collaborate successfully.
January 9, 2009 at 2:14 pm |
They did this in 2007 or early 08.
Ernie Schenck stopped doing stuff on his own site.
They really need to dump the flash header with portfolio etc- it’s not really practical.
We’ve been teaching any agency that will listen this for the last 3 years. http://www.websitetology.com
However, most agencies don’t want to give up the voodoo of flash for something as easy as WP.
How can you charge clients big bucks for stuff they can do on their own?
January 9, 2009 at 11:16 pm |
Armando,
Thanks for taking the time to comment and the affirmation regarding blogging. A blog is much more effective than a website.
April 30, 2009 at 7:49 pm |
Thanks so much, Michael; you can not overstate how big this news is. Extremely interesting.
Next step…total change in agency operations-from agency of record to agency per project. I feel it. All the best, keep enlightening us.
April 30, 2009 at 7:56 pm |
Thanks Harold.
July 10, 2009 at 9:10 am |
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