“Branding your agency means moving from the middle and taking a side. If you don’t claim a position, you will be positioned simply by your location. Which is really no position at all.”
- Tim Williams
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Welcome to my blog, FUEL LINES: The best business development tips, tactics, practices and trends to help ad agencies, PR firms and digital shops create a more clearly defined focus and differentiating business strategy.
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Click here to listen to my experience using social media from an ad agency new business perspective, BlogTalkRadio interview conducted by Trey Pennington
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
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