Bigness does not lead to greatness. Dan Wieden observed,
“At the end of the day, size and scale isn’t king, relationship is king. And getting bigger doesn’t make relationships easier, it makes them more difficult.”
People want to work with others they know and trust. Concentrate on building relationships and the bigness of your agency will take care of itself.
Welcome to my blog, FUEL LINES: The best business development tips, tactics, practices and trends to help ad agencies, PR firms and digital shops create a more clearly defined focus and differentiating business strategy.
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Click here to listen to my experience using social media from an ad agency new business perspective, BlogTalkRadio interview conducted by Trey Pennington
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
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