Your headline determines 95% of the success of an article in traditional copywriting.
Article marketing success on the internet must take into consideration how the article is found by readers.
EzineArticles Training Series: An Introduction to Article Writing and Marketing provides some helpful information that you can use to assure that your target audience discovers your online articles and thus discovers your agency.
Myth:
Most people will read your articles because they came to a website and started browsing just like they do if they were at a local book store.
Fact:
Most people search the Internet using one of the major search engines. They will type in between 1 to 5 keywords that are related to the topic of the article or information they are looking to locate. The search engine will then deliver results that best match the human’s interest.
Goal:
Find your articles in the search engine results for the keywords and topics that are most relevant to the content of your article. Most search engines give heavier weight to the first 3-5 keywords and a lower priority to the rest.
The first 3-5 words of your Article Title determine the success of your article in terms of how much traffic your article will generate back to your website. Create keyword-rich article titles that match the most commonly searched keywords for your topic.
You can maximize your article marketing strategy by understanding keyword research and creating keyword-rich, intelligent article titles. You can create massive amounts of traffic to your articles and website thanks to the search engines who love smart, keyword-rich titles.
Here are some Keyword Research sites to help you create your keyword-rich Article Titles:
Think like your target audience, brainstorm and find the perfect target keywords your target audience is likely to use while searching the net.
With a majority of decision makers saying they found the vendor, The smart ad agencies will be the ones which make sure they can be found when and where the prospect is looking! Agencies need to promote themselves using 2.0 marketing strategies.
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Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.
