Senator Barack Obama has more than 1.8 million supporters on Facebook and MySpace (NWS). That is nearly seven times the number of those that support Senator John McCain. Will Obama’s strategy work? Have social networks evolved enough since the prior presidential election to have an impact in 2008?If so is this a strategic error by the McCain campaign? Read the Business Week article “Can Obama Turn Friends Into Voters?”
Update: John McCain Relaunches His Social Network. It’s Surprisingly Good
Which presidential candidate is better for the marketing industry? Vote & Comment
Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.
