The internet is now the most important medium in the world. The changes driven by the internet impacts the conduct of every aspect of our society business, government, education and private life. This should include an impact upon your advertising agency.
It's been said that advertising agencies aren't changing, they are being changed.
A good number of small and mid size agencies aren’t leading, they woefully behind with regards to understanding and utilizing new media for their clients. Frustrated clients are prodding, poking and pushing their agency to get with it. This is a sad state of affairs for an industry that is noted for its creativity.
To survive agencies must become digitally prepared.
A great place to start is to incorporate new media into your agency’s new business program. New media allows you to build awareness, trust and relationships with amazing speed and with very little cost.
