Many digital agencies are moving into the advertising, branding and even public relations. At the same time that traditional agencies are trying to grow their digital capabilities. The race is on. Whose going to win?
Jason Baer, digital marketing consultant to advertising agencies says that agencies need to wake up, “Digital Shops are a Trojan Horse.“
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Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.
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