A national survey was recently released that provides insight into what marketers want from their agencies in the next 12 months. The Agency of the Future Survey, sponsored by Sapient.
Based on the survey results, Sapient, created aTop 10 Wish List for Agencies of the Future:
- A greater knowledge of digital space
- More use of “pull interactions”
- Leverage virtual communities
- Agency executives using the technology they are recommending
- Chief Digital Officers make agencies more appealing
- Web 2.0 and social media savvy
- Agencies that understand consumer behavior
- Demonstrate strategic thinking
- Branding and creative capabilities
- Ability to measure success
“Marketers want agencies that can deliver on these demands today – not by 2009 and beyond,” said Gaston Legorburu, chief creative officer, Sapient. “As the interactive channel becomes increasingly important, only those agencies that can create, manage and measure multi-channel campaigns will stay relevant and thrive in an uncertain economy.”
Read the full article along with Jason Baer’s comments. Jason is a digital consultant to small and midsize ad agencies.
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[...] The Advertising Agency of the Future [...]
[...] The Advertising Agency of the Future [...]