FUEL LINES Fueling Ad Agency New Business Through Social Media

Any small and midsize ad agency can use simple, inexpensive online videos for promotion. Videos build relationships and can be very persuasive. You can create individual videos that stand alone to post on your agency’s Website or blog.

Here are some different ways you can promote your agency with videos:

• Film the production process
• A behind the scenes look at a photo shoot or filming a commercial
• Emphasize your agency’s quality and uniqueness
• Introduce your staff
• Demonstrate your agency’s processes
• Articulate your agency’s mantra
• Solve marketing problems
• Profile your clients
• Provide client testimonials

Nelson Creative, Atlanta, GA, provides a great example of utilizing video for agency promotion:

Additional Agency Videos:

• Locomotion Creative: Blue Collar Branding
• Holland + Holland: She-conomy

Additional article of interest: Ad Agency Generates Inbound New Business Leads Through Social Media