FUEL LINES Fueling Ad Agency New Business Through Social Media

The amount of interest in Twitter continues to soar. But even with its popularity, a lot of agencies haven’t figured out how best to use it. My approach has been entirely from a new business perspective. I thought it might be helpful to share my approach and what I’m learning. 

How I use Twitter:

1. Traffic.  I use it to raise awareness and generate traffic to my blog, FUEL LINES. My analytics indicates that Twitter generates the most traffic to my blog.  This isn’t traffic-for-traffic sake, but highly targeted traffic. I’m able to do this by identifying my target audience in each repurposed post title. It might sound mundane but it works very similar to SEO.
2. Resources. Twitter allows me both to share and glean resources that are pertinent to my consultancy. Valuable, fresh and the most current, cutting edge information for me and my readers. Examples: lmdupont @michaelgass great link! def. bookmarking for reference. chrisbrogan Great perspective on the NMS event. http://twurl.nl/tun4y8 . Would love your comments on his post. michaelgass Survey Finds Economy Impacts Ad Agency New Business Practices http://tinyurl.com/4kso3m
3. Education. I’m also learning from the most  influential, and innovative minds in emerging new media as I develop my understanding and expertise in this arena. Examples: mpranikoff @michaelgass thanks for coming to the PR Newswire seminar this morning in Nashville. I hope you found it useful.
4. Connections. 24/7 direct access with ad agencies around the world. Just this past week I’ve had conversations with agency principals from New Zealand, Australia, England and here in the states in cities such as Birmingham, Chicago, San Diego, Phoenix, Nashville, New York and St. Louis. Examples: Stalelife Hi Michael. I’ve been enjoying your blog articles recently. As a young agency, we should probably chat in person sometime! spurpaul @michaelgass Excellent Post today Michael: Everyone in Biz Development for an Ad Agency should read this blog! www.fuelingnewbusiness.com. JonathanGunson @michaelgass ”once in lifetime opportunity to grow their agency during the current, turbulent financial crisis.” Agree, but tell me more?
5. Community. This tool allows for the development of community. It’s not all business and here you get to know people personally. That adds another dimension to the conversations. Example: ThomRainer On the sidelines at Bryant-Denney Stadium. Bama players now joining us. Hey Saban- come see me!

Angela Mairer, educator, author and social media guru, shares her Twitter Engagement Formula, 70-20-10:

• Share Resources (70) - Successful learning in the 21st Century is not what you know, but what you can share, so 70 % of my Twittertime is spent sharing others voices, opinions, and tools.
• Collaborations (20) - 20% of my Tweets are directly responding, connecting, collaboration, and co-creating with like-minded Twitter colleagues. From these important tweets, lifelong professional and personal relationships have been forged.
• Chit-Chat (10) 10% of my Twittertalk is “chit-chat-how’s-your-hat” stuff. It is in these “trivial” details shared about working out, favorite movies, politics, and life in general that I connect with others as a human being. These simple chit chats are what have allowed me to know that I am never alone, and there is support whenever, wherever, and however I need it!

Your Twitter Engagement Formula will, of course, be different, but I encourage you to create one. Engage with purpose and intention, and Twitter success will follow! Angela

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Additional articles that may be of interest:

• Ad Agencies: Useful In-Depth Data on How Twitter is Being Used
• A Simple Twitter Formula for Ad Agency New Business
• Edward Boches, CCO for the Mullen Agency: What Twitter Can Do For You
• Ad Agency CEOs Should Use Twitter
• Tweetlater A Great Ad Agency New Business Tool
• Socially Benefitting from My Twitter Habits