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	<title>Comments on: Should Ad Agencies be Expected to Have a Presence in Social Media?</title>
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	<link>http://fuelingnewbusiness.com/2008/10/28/should-ad-agencies-be-expected-to-have-a-presence-in-social-media/</link>
	<description>Fueling Ad Agency New Business Through Social Media</description>
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		<title>By: Jeff Greenhouse</title>
		<link>http://fuelingnewbusiness.com/2008/10/28/should-ad-agencies-be-expected-to-have-a-presence-in-social-media/#comment-10577</link>
		<dc:creator>Jeff Greenhouse</dc:creator>
		<pubDate>Wed, 03 Nov 2010 13:56:15 +0000</pubDate>
		<guid isPermaLink="false">http://fuelingnewbusiness.com/?p=1789#comment-10577</guid>
		<description>Agencies absolutely should have a social media presence. It&#039;s a critical part of the mix these days, and how can you truly understand it, and how to use it properly if you don&#039;t use it for yourself? Agencies need to practice what they preach if they expect people to see them as experts.</description>
		<content:encoded><![CDATA[<p>Agencies absolutely should have a social media presence. It&#8217;s a critical part of the mix these days, and how can you truly understand it, and how to use it properly if you don&#8217;t use it for yourself? Agencies need to practice what they preach if they expect people to see them as experts.</p>
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	<item>
		<title>By: Tahira</title>
		<link>http://fuelingnewbusiness.com/2008/10/28/should-ad-agencies-be-expected-to-have-a-presence-in-social-media/#comment-9536</link>
		<dc:creator>Tahira</dc:creator>
		<pubDate>Sat, 11 Sep 2010 14:47:13 +0000</pubDate>
		<guid isPermaLink="false">http://fuelingnewbusiness.com/?p=1789#comment-9536</guid>
		<description>I think agencies need to decide if they feel social media will benefit them in securing new client or leads and if so make it part of their overall strategy. Organizational choice.

However, whatever an agency decides to do for themselves... they MUST understand the impacts of social media and the way to use the tools to benefit their clients and to be able to now do integrated strategies that cross all the boundaries. It is no longer an option.</description>
		<content:encoded><![CDATA[<p>I think agencies need to decide if they feel social media will benefit them in securing new client or leads and if so make it part of their overall strategy. Organizational choice.</p>
<p>However, whatever an agency decides to do for themselves&#8230; they MUST understand the impacts of social media and the way to use the tools to benefit their clients and to be able to now do integrated strategies that cross all the boundaries. It is no longer an option.</p>
]]></content:encoded>
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	<item>
		<title>By: The Top 50 Ad Agency New Business Articles &#171; FUEL LINES Fueling Ad Agency New Business Through Social Media</title>
		<link>http://fuelingnewbusiness.com/2008/10/28/should-ad-agencies-be-expected-to-have-a-presence-in-social-media/#comment-5572</link>
		<dc:creator>The Top 50 Ad Agency New Business Articles &#171; FUEL LINES Fueling Ad Agency New Business Through Social Media</dc:creator>
		<pubDate>Thu, 08 Apr 2010 15:31:37 +0000</pubDate>
		<guid isPermaLink="false">http://fuelingnewbusiness.com/?p=1789#comment-5572</guid>
		<description>[...] Should Ad Agencies be Expected to Have a Presence in Social Media? [...]</description>
		<content:encoded><![CDATA[<p>[...] Should Ad Agencies be Expected to Have a Presence in Social Media? [...]</p>
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		<title>By: The Number #1 Ad Agency New Business Article of 2008 &#171; FUEL LINES Fueling Ad Agency New Business Through Social Media</title>
		<link>http://fuelingnewbusiness.com/2008/10/28/should-ad-agencies-be-expected-to-have-a-presence-in-social-media/#comment-2615</link>
		<dc:creator>The Number #1 Ad Agency New Business Article of 2008 &#171; FUEL LINES Fueling Ad Agency New Business Through Social Media</dc:creator>
		<pubDate>Wed, 12 Aug 2009 21:19:13 +0000</pubDate>
		<guid isPermaLink="false">http://fuelingnewbusiness.com/?p=1789#comment-2615</guid>
		<description>[...] Should Ad Agencies be Expected to Have a Presence in Social Media? [...]</description>
		<content:encoded><![CDATA[<p>[...] Should Ad Agencies be Expected to Have a Presence in Social Media? [...]</p>
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	<item>
		<title>By: Fresh From Twitter: Good post from &#8230;</title>
		<link>http://fuelingnewbusiness.com/2008/10/28/should-ad-agencies-be-expected-to-have-a-presence-in-social-media/#comment-2319</link>
		<dc:creator>Fresh From Twitter: Good post from &#8230;</dc:creator>
		<pubDate>Wed, 15 Jul 2009 14:50:30 +0000</pubDate>
		<guid isPermaLink="false">http://fuelingnewbusiness.com/?p=1789#comment-2319</guid>
		<description>[...] post from @michaelgass. Should Ad Agencies Have a Presence in Social Media? (Answer: Yes) http://bit.ly/3ur0tR   Share and [...]</description>
		<content:encoded><![CDATA[<p>[...] post from @michaelgass. Should Ad Agencies Have a Presence in Social Media? (Answer: Yes) <a href="http://bit.ly/3ur0tR" rel="nofollow">http://bit.ly/3ur0tR</a>   Share and [...]</p>
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	<item>
		<title>By: Michael Gass</title>
		<link>http://fuelingnewbusiness.com/2008/10/28/should-ad-agencies-be-expected-to-have-a-presence-in-social-media/#comment-1450</link>
		<dc:creator>Michael Gass</dc:creator>
		<pubDate>Fri, 20 Mar 2009 14:41:27 +0000</pubDate>
		<guid isPermaLink="false">http://fuelingnewbusiness.com/?p=1789#comment-1450</guid>
		<description>Thanks Laura!</description>
		<content:encoded><![CDATA[<p>Thanks Laura!</p>
]]></content:encoded>
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	<item>
		<title>By: Laura Bergells</title>
		<link>http://fuelingnewbusiness.com/2008/10/28/should-ad-agencies-be-expected-to-have-a-presence-in-social-media/#comment-1411</link>
		<dc:creator>Laura Bergells</dc:creator>
		<pubDate>Wed, 18 Mar 2009 23:14:51 +0000</pubDate>
		<guid isPermaLink="false">http://fuelingnewbusiness.com/?p=1789#comment-1411</guid>
		<description>Oh, yes. Ad agencies need to be involved. Even if they have no intention of participating in the social media space for their clients.

Social media is a major trend. Failing to get involved seriously hampers creative output. Agencies with little to no contemporary experience create offline ads that fail to connect with current audiences.</description>
		<content:encoded><![CDATA[<p>Oh, yes. Ad agencies need to be involved. Even if they have no intention of participating in the social media space for their clients.</p>
<p>Social media is a major trend. Failing to get involved seriously hampers creative output. Agencies with little to no contemporary experience create offline ads that fail to connect with current audiences.</p>
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	<item>
		<title>By: Should you be investing in social media? &#124; Written By All Of Us &#124; A Slack Barshinger Blog</title>
		<link>http://fuelingnewbusiness.com/2008/10/28/should-ad-agencies-be-expected-to-have-a-presence-in-social-media/#comment-1033</link>
		<dc:creator>Should you be investing in social media? &#124; Written By All Of Us &#124; A Slack Barshinger Blog</dc:creator>
		<pubDate>Mon, 26 Jan 2009 14:53:05 +0000</pubDate>
		<guid isPermaLink="false">http://fuelingnewbusiness.com/?p=1789#comment-1033</guid>
		<description>[...] question is to advertising agencies, but the report is about companies in general. Check out the article.  addthis_url = [...]</description>
		<content:encoded><![CDATA[<p>[...] question is to advertising agencies, but the report is about companies in general. Check out the article.  addthis_url = [...]</p>
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	<item>
		<title>By: The First of Five Ways to Promote Your Agency Using Social Media &#171; FUEL LINES</title>
		<link>http://fuelingnewbusiness.com/2008/10/28/should-ad-agencies-be-expected-to-have-a-presence-in-social-media/#comment-642</link>
		<dc:creator>The First of Five Ways to Promote Your Agency Using Social Media &#171; FUEL LINES</dc:creator>
		<pubDate>Sat, 20 Dec 2008 20:25:26 +0000</pubDate>
		<guid isPermaLink="false">http://fuelingnewbusiness.com/?p=1789#comment-642</guid>
		<description>[...] Should Ad Agencies be Expected to Have a Presence in Social Media? [...]</description>
		<content:encoded><![CDATA[<p>[...] Should Ad Agencies be Expected to Have a Presence in Social Media? [...]</p>
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	<item>
		<title>By: Ad Agencies Expected to Have a Presence in Social Media &#171; Chris Kovac&#8217;s Blog</title>
		<link>http://fuelingnewbusiness.com/2008/10/28/should-ad-agencies-be-expected-to-have-a-presence-in-social-media/#comment-385</link>
		<dc:creator>Ad Agencies Expected to Have a Presence in Social Media &#171; Chris Kovac&#8217;s Blog</dc:creator>
		<pubDate>Wed, 29 Oct 2008 15:14:45 +0000</pubDate>
		<guid isPermaLink="false">http://fuelingnewbusiness.com/?p=1789#comment-385</guid>
		<description>[...] read more &#124; digg story [...]</description>
		<content:encoded><![CDATA[<p>[...] read more | digg story [...]</p>
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