10 Advertising Agencies Blogs, Vote for Your Favorite for November


It’s time for you to vote for your favorite agency blog for the month of November. 10 ad agency blogs have been submitted to FUEL LINES. The winner will be featured on FUEL LINES throughout the month of December.

These are the 10 agency blogs submitted for the month of November:

A Ride Uptown, Mascola/Group, New Haven, CT

BINGenuity, Bing Design, Yellow Springs, OH

Blip, Martino Flynn agency, Rochester, NY

Bolin Digital Blog, Bolin Marketing, Minneapolis, MN

Brunner Digital Blog, Brunner Digital, Pittsburg, PA 

Contact Media Blog, Contact Media, Tampa, FL

Design Buzz, Design Matters Creative Group, Lake Forest, CA

Orange Element Insights, Orange Element, Baltimore, MD

Park&Co Blog, Park&Co Phoenix, AZ

SPURspectives, Spur Communications, Overland Park, KS

 

Vote Now for Your Favorite

Please note: Anyone may submit an agency blog.… Continue reading

The Fifth of Five Ways to Promote Your Agency Using Social Media

5. Use Creativity to Build Awareness for Your Ad Agency

Ad agencies are all being pushed, prodded and poked by their clients to explore this new emerging medial.

Marketing is changing from the idea of “intercepting” attention to “creating” attention.  

People don’t want impersonal sales messages broadcast at them. They want to be invited into useful or entertaining engagements with advertisers where they remain in control of the experience.

Demonstrate to your clients and prospective clients your agency’s ability to creatively build traffic to your agency’s blog.… Continue reading

The Fourth of Five Ways to Promote Your Ad Agency Using Social Media

she-conomy

4. Blogs are one of the most notable social media tools.

Marketing methods have changed significantly. Many of the tools and tactics accompanying the rise of social media are inexpensive and highly effective, regardless of an ad agency’s size.

It was once said that,

“Every business needs a Web site.” Today it’s, “every business needs a blog.”

No matter what your industry, your prospects have come to expect a blog from your business. This is particularly true of ad agencies, but most are slow to get on board.… Continue reading

Fuel for Thought: Social Media “Motive Matters”

Social media is revolutionizing advertising as we know it, because motives matter.

“The people making millions of dollars a month DID NOT sign up to make money. The people making pennies a month DID. The best, widest-spreading ideas are done for the sake of the idea, not for the dollar.” Seth Godin

… Continue reading

The Third of Five Ways to Promote Your Agency Using Social Media

post

3. Create a social media marketing plan.

In ‘Alice in Wonderland’, Lewis Carroll wrote,

“If you don’t know where you want to be, it hardly matters which direction you take.”

Usually, you start with a plan but I think it’s important that you have first hand “experience” with the social media tools that are available. Get a feel for where your target audience “hangs out” online, what’s their interests, their challenges, what information are they searching for and what are the best channels of communication to reach them, etc.… Continue reading

The Second of Five Ways to Promote Your Agency Using Social Media

2.  Participate! Join the conversation.

I’ve heard agency principals say that they have better things to do than write blog posts and update their status on Facebook.  In the little picture of daily demands, this may be true, but in the bigger picture of using these tools to truly understand an emerging medium they don’t.

You can attend conferences and training sessions regarding social media all day long, but the only way to truly learn it is to experience it for yourself, and learn along with everyone else trying to stay ahead of the communication’s technology curve.… Continue reading

The First of Five Ways to Promote Your Ad Agency Using Social Media

1. Learn to Use Social Media 

Eric Kintz, a Hewlett-Packard marketing exec and blogger said: “I think they [agencies] are somewhat helping. But they need to show how social media has helped them further their own agenda. So if an ad agency comes to me, I’d ask if they have their own page on a social network site? Are they posting videos on YouTube? Do they have their own blog? And how has it helped them in their own business?”

Ad agencies have alot of non-traditional marketing tools now available to promote their agency.… Continue reading

Can Your Agency Define Social Media?

I’ve recommended social media tools for agency new business. There are still a number of agencies and PR firms that haven’t quite figured out what social media is much less utilize it to generate new business leads. Mark Hopkins provides helpful insight in his recent Mashable blog post Just What is Social Media Exactly?

“When you look at it in context of the terms “new media”, “old media” and “social media”, there’s some implied context. The media part of that doesn’t refer to the message, but the methods by which that message is conveyed.

… Continue reading

Social Media Impacts Ad Agency New Business

“80% of decision makers say they found the vendor, not the other way around.”

The growth of Social Media is dramatically impacting how agencies promote themselves.

As Social Media hits the mainstream, I thought agency readers would enjoy a few excerpts from John Miller’s, “Marketing 2.0 Hits a Tipping Point.” This article was featured in the CMO Council’s Marketing Outlook 2008 study.

“Marketing 2.0 is by no means a brand new idea, but this year’s Marketing Outlook survey demonstrates that 2008 is the year it will tip into the mainstream.”

Comparing Traditional Marketing with Social Marketing:

Gaining the Prospects Attention

  • Traditional Marketing uses push marketing tactics, such as cold calls and unsolicited email, that work but only if they interrupt the customer’s attention.

    • … Continue reading

Guest Post: Social Media ROI

George Morris, Client Services Manager at Imulus, a web design and marketing solutions company, in the Denver/Boulder region, was kind enough to ask me to write a guest blog post on ROI and Social Media. George and I became acquainted through Twitter. I appreciate his invitation and you can read my article on their blog site imulus/insights.… Continue reading