Social media advisor and influencer, Chris Brogan has just written an ebook, Fishing Where the Fish Are, as a free download. His ebook is meant to get your mind started on how social media ties to the more traditional buying cycle.
This is a a great resource for the small-to mid-size ad agencies that want a better understanding of social media and how to integrate with traditional marketing tools. Chris is among the very best influencers in social marketing and thank him for his willingness to give-away some of his thinking to my FUEL LINE readers.
Fish Where the Fish Are- Mapping Social Media to the Buying Cycle (a PDF file).
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