Comments on: 10 Things Ad Agencies “Usually” Say About Themselves

By: How agencies struggle with differentiation.

How agencies struggle with differentiation. — Sat, 24 Sep 2011 21:22:12 +0000

[...] However, agencies typically go to market trying to leverage these alleged points of differentiation: [...]

By: FUEL LINES Fueling Ad Agency New Business Through Social Media

FUEL LINES Fueling Ad Agency New Business Through Social Media — Fri, 12 Nov 2010 12:37:19 +0000

[...] 10 Things Ad Agencies “Usually” Say About Themselves [...]

By: The Top 50 Ad Agency New Business Articles « FUEL LINES Fueling Ad Agency New Business Through Social Media

Thu, 08 Apr 2010 15:30:34 +0000

[...] 10 Things Ad Agencies “Usually” Say About Themselves [...]

By: Michael Gass

Michael Gass — Sun, 28 Feb 2010 15:37:11 +0000

Todd,

Sadly what you say is true a lot of the time. It comes down to cost, especially in the current economy.

By: Todd Jones

Todd Jones — Sun, 28 Feb 2010 12:30:58 +0000

It has been my experience that, at the end of the day, it always comes down to cost. Most of the time the prospect picks the agency with the lowest price tag. I’m sure there are times when this doesn’t happen, but I’d be willing to bet it happens 90+ percent of the time.

I have been trained to ask “is this going to come down to price? Is that your #1 requirement?” They usually say no, and at the end of the day, they select on price.

By: Paul Bennison

Paul Bennison — Fri, 05 Feb 2010 10:21:26 +0000

It’s all so true… but look at the flipside. What else are agencies going to say?

1. We’ll work with anyone who pays us.
2. Most of the work we do isn’t award winning, it simply answers the brief and deliveres real value to our client’s business.

True – but not a pitch winning approach.

Most decent agencies offer a pretty similar service. The major problem is clients deciding to go with the “safe option” at pitch – and that’s not the agency that differentiated itself from the crowd, it’s the one that ticked all the cliche boxes in the original post.

By: Michael Gass

Michael Gass — Wed, 02 Dec 2009 14:51:07 +0000

These are all very familiar agency descriptors and definite additions to the list.

By: Simon Sundén

Simon Sundén — Sun, 29 Nov 2009 22:53:02 +0000

Another classic is: “We only work with clients we believe in”.

By: mewrite

mewrite — Wed, 22 Apr 2009 18:16:34 +0000

“… and we have fun doing it.”

By: Viewpoint.Orange

Viewpoint.Orange — Fri, 12 Dec 2008 16:12:05 +0000

Hahaha, so true ~ and sometimes “we employ the most innovative talents”