Top 25 Ad Agency New Business Research and White Papers

November 5, 2008

Below are the top 25 ad agency new business research and white paper reports for 2008 according to our FUEL LINE readers. Each report is provided as a downloadable PDF.

2008 Advertising Agency New Business Survey

Survey: Agency CEOs worried about the economy

RSW Agency Outlook Survey 2008

A Client’s Perspective: Economic Survey 2008

 Digital Reality: the Path to Future High Performance in Advertising

Press Releases: How news is found, tagged, and shared

Agencies are the hurdle to faster adoption of new/emerging media

How the Best Agencies Do It: Promotion

The Intelligent New Business Survey 2007

Your Agency’s Most Important Client

Not a Business Development Director, But a Chief Marketing Officer

RSW Prospecting Pyramid

The Pitch – What clients want and agencies provide

Should Category Experience Really Matter?

New Business Surveys and Reports

The Agency as a Brand

Guidelines for the Pursuit of New Business

Key Questions for Agency Strategic Planning

Defining the Agency Brand

RSW New Business Manager Report 2008

Study: Most Internal Business Development Efforts Fail

Why Agencies Should Stop Chasing the Rush of New Business

How the Best Agencies Close More Prospects

Appealing to Everyone Appeals to No One

RSW Economic Survey 2008

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Posted by Michael Gass

Forbes.com Celebrity Top 25

November 3, 2008

The ranks of the world’s celebrities used to be dominated by millionaire actors, athletes and musicians, but the Internet has leveled the playing field. 

A kid with a video camera has access to as large an audience as the biggest Hollywood star. A mom with a blog can attract more readers than a best-selling author. And an opinionated entrepreneur can become a guru to millions.

David M. Ewalt

The Forbes.com Web Celeb 25 is a list of the most influential people on the Internet. From bloggers to podcasters to YouTube stars, these are the people who are creating the digital world. 

1. Jessica Lee Rose 
2. Perez Hilton 
3. Markos Moulitsas Zúniga 
4. Matt Drudge 
5. Seth Godin 
6. Jeff Jarvis 
7. Glenn Reynolds 
8. Amanda Congdon 
9. Robert Scoble 
10. Michael Arrington 
11. Hosea Frank 
12. Jimmy Wales 
13. Harry Knowles 
14. Frank Warren 
15. Cory Doctorow 
16. Xeni Jardin 
17. Leo Laporte 
18. Merlin Mann 
19. John H. Hinderaker 
20. Charles Johnson 
21. Kevin Sites 
22. Mark Lisanti 
23. Jason Calacanis 
24. Om Malik 
25. Violet Blue 

2 Comments | Social Media | Tagged: , | Permalink
Posted by Michael Gass

Ad Agency New Business Resource “Fishing Where the Fish Are”

November 3, 2008

Social media advisor and influencer, Chris Brogan has just written an ebook, Fishing Where the Fish Are, as a free download. His ebook is meant to get your mind started on how social media ties to the more traditional buying cycle.

This is a a great resource for the small-to mid-size ad agencies that want a better understanding of social media and how to integrate with traditional marketing tools. Chris is among the very best influencers in social marketing and thank him for his willingness to give-away some of his thinking to my FUEL LINE readers.

Fish Where the Fish Are- Mapping Social Media to the Buying Cycle (a PDF file).

Leave a Comment » | New Business Tools, New Business Trends | Tagged: , , , , | Permalink
Posted by Michael Gass

The Slack Barshinger Agency – Blog of the Month

November 2, 2008

 

Written by All of Us, The Slack Barshinger agency’s blog, Chicago, IL, was selected by FUEL LINE readers as the Agency Blog of the Month for October.  They received 94 of the 196 votes cast.

Submit your favorite ad agency blog to be considered for Blog of the month for November

1 Comment | New Business Trends, Social Media | Tagged: , , , , | Permalink
Posted by Michael Gass

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