Eric Karofsky, Principal Consultant, Strategy and iMEDIA Connetction’s author provides the following examples of social media campaigns that worked:
These examples represent only a few of the many companies that are effectively leveraging social media. Agencies should practice what they preach and use the tools they recommend their clients use. That includes the use of social media. It is a great tool for ad agency new business because to do it right, it forces agencies to do new business in the right way by always leading with benefits.
