I attended a PR Newswire emerging media seminar in Nashville. The seminar was led by Michael Pranikoff, director of emerging media for PR Newswire. Michael followed up the seminar with additional information that I thought would be a great social media resource for small-to midsize ad agencies. Michael’s information is very comprehensive.
PR Newswire Director of Emerging Media, Michael Pranikoff presents “PR In A Web 2.0 World”
One of the things Michael stressed throughout the presentation was to constantly be reading and taking part in that online conversation.
For a great start at where to look for blogs, podcasts, and other resources for public relations and social media:
http://www.thenewpr.com/wiki/pmwiki.php
Wikipedia – www.wikipedia.org – If you aren’t using this great resource already, please start. Also, be sure to check to see if your company or key executive are listed. Be sure to check this on a somewhat regular basis to make sure that all the information is correct.
RSS – Here are some sources for RSS:
- Yahoo – specifically My Yahoo – www.yahoo.com
- Google’s Customizable Homepage – http://www.google.com/ig?hl=en
- PR Newswire RSS – www.prnewswire.com – click on the RSS button
- PR Newswire Widget – http://www.prnewswire.com/rss/rss_googlegadgetfaq.html
- Netvibes – www.netvibes.com – this is my RSS Reader of choice
Blog Search Engines:
- Technorati – www.technorati.com
- Google Blog Search – http://blogsearch.google.com/?tab=wb&hl=en
- BlogPulse – www.blogpulse.com
- Ice Rocket – www.icerocket.com
Microblogging
These are new services that really marry RSS and SMS (text messaging on your phone). They are called Microblogs because they can only be 140 character messages or less:
- Twitter- www.twitter.com (http://en.wikipedia.org/wiki/Twitter)
- Jaiku – www.jaiku.com (http://en.wikipedia.org/wiki/Jaiku)
- Pownce – www.pownce.com (still in beta) (http://en.wikipedia.org/wiki/Pownce)
- Twitter Search – http://search.twitter.com (make sure that you check out the advanced search features)
Social Bookmarking / Tagging:
- Delicious – http://del.icio.us
- My Delicious Page: http://del.icio.us/michaelpranikoff
- Delicious History Search: http://del.icio.us/url
- Digg; www.digg.com
- Newsvine: www.newsvine.com
- StumbleUpon: www.stumbleupon.com
Tools for SEO:
- Google Trends: www.google.com/trends
- Google Insights for Search: http://www.google.com/insights/search
- Wordtracker: www.freekeywords.wordtracker.com (please note that this site is not completely free. The do offer a free trial for some of their paid services).
- PR Newswire Keyword Density Tool: log on to PRN Direct, click on “Quick Links & Tools”, then “Keyword Density Tool”. This is free and easy. Remember that you really want your words / phrases to show up between 1.5% -3.5% per 250 words.
Web Measurement / Analytics
- Quantcast – www.quantcast.com
- Compete – www.compete.com
- Alexa – www.alexa.com
Michael also provides 3 tutorial videos that you can watch:
SEO and the Press Release: http://video.yahoo.com/video/play?vid=1660563
RSS: http://video.yahoo.com/video/play?vid=1660569
Social Bookmarking & Tagging: http://video.yahoo.com/video/play?vid=1660293
Finally, remember that multimedia is key online. Just watch this video:
http://www.youtube.com/watch?v=6gmP4nk0EOE
For the latest agency new business updates subscribe to FUEL LINES by Email
Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.
Hi Michael,
Thanks for posting all of this information for your readers. I hope that people find a few bits of information that they can start to use and easily start to apply in their daily lives.
I look forward to hopefully coming back to Nashville sometime soon.
Michael Pranikoff
Director, Emerging Media
PR Newswire