Comments on: How to Get Started Using Social Media for Ad Agency New Business

By: Michael Gass

Michael Gass — Mon, 23 Aug 2010 16:18:58 +0000

I totally understand your point. But from a new business perspective for the small to midsize agencies, the principals have got to get their head around social media and be in a position to lead.

I think it is fine to include other staff. But a team approach is hard to manage and keep focused, it is like herding cats.

Also, a lot of principals are already inclined to push this responsibility to someone else and if they do, that person leaves, their equity goes right out the door with them.

By: redfelt13

redfelt13 — Mon, 23 Aug 2010 15:38:12 +0000

Thanks for the pointers. There is one point that I can’t wrap my head around: “Blog posts should written by the agency’s principals.” True, the principals are the face of the company, but how many have the time to write as frequently as needed.

And what about the voices of the employees? They are just as necessary. They are the ones who will be doing the weight of the work. They offer just as much insight and information, and a variety of point-of-views as any other.

As a potential client, wouldn’t it be nice to know that there are other smart people at the agency and not just the principal who could be working on your business?

Thanks.

By: Michael Gass

Michael Gass — Sat, 27 Feb 2010 11:01:27 +0000

You are most welcome Lee. I’m glad you find it helpful.

By: Lee Traupel

Lee Traupel — Fri, 26 Feb 2010 23:06:28 +0000

Thanks so much for this wonderful insight for those of us in the biz. It’s cogent and to the point.

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By: Michael Gass

Michael Gass — Thu, 06 Aug 2009 16:31:25 +0000

Thank you Erika.

By: Erika Martinez

Erika Martinez — Thu, 06 Aug 2009 05:40:24 +0000

Excellent points, Michael. There is a lot to consider and understand when you first start taking blogging and social media seriously. I am amazed to see the things it has done for my site traffic. Great work. Thanks for sharing.

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