2009 January

FUEL LINES’ Super Bowl “Advertising” Coverage

The Super Bowl is not only the Super Bowl for football but also for the advertising industry. What’s the newest trend for this year? The incorporation of social media.

Preview Super Bowl Ads prior to the game: ADWEEK MEDIA SUPER BOWL XLIII

A good variety of top articles, posts, tools and sites regarding Super Bowl advertising:

Adweek: Super Bowl Ad Drive Leads to Brand Sites - Thirty percent of respondents to a recent survey of those who plan to watch the big game said Super Bowl commercials increase the likelihood they’ll visit an advertiser’s Web site, while more than one out of five said they’ll be tuning in “exclusively or predominantly” for the ads.

Using Social Media to Promote the Arts

Social Media is not only a hot topic for clients but can also generate new business for your agency.

A front page article in an edition of The Tennessean, Tennessee’s state newspaper: “Symphony’s playful ads court younger listeners, campaign uses YouTube, Facebook.”

Nice publicity for Locomotion Creative’s ad campaign for the Nashville Symphony, using Social Media.

This guest post written by Rich Scaglione. Rich is a copywriter and account director for Locomotion Creative, a brand marketing and design company in Nashville, TN.… Continue reading

10 Tips to Help Ad Agency CEOs Develop a Blog

These are my personal opinions, observations and tips that have been honed and refined over this past year. They are part of my overall philosophy of incorporating social media into an agency’s new business program.

Social media “teaches” agencies to promote themselves the way they should have been doing it all along. Agencies need a differentiated and appealing position to a particular target audience. The should always lead with the benefits to their target audience rather than agency capabilities.

… Continue reading

6 Ad Agency Promotion Ideas

A little creativity to build awareness for your agency can be easily done online for very little cost.

These are a few of the ad agency promotional ideas that have been submitted to FUEL LINES. These agencies have been able to generate buzz and build awareness for their agencies that has led to new business opportunities.

If you have an additional example please share in the comments section below.… Continue reading

A PR Firm Embarrassed Over Twitter?

A hazard of social networking is people will read what you write.

In the past couple of days I’ve fielded several calls regarding social media mistakes agencies have made. But I don’t think any of them can quite top this one that involved a PR firm’s biggest client.

Ad agency and PR firm principals should take heed.

David Henderson, author, communications strategist and Emmy Award Winning former CBS News Correspondent recently posted an article on his blog regarding an uproar caused by a Twitter message.… Continue reading

The Power of Trends for Small-to Mid-size Ad Agencies

“When focus and differentiation are powered by a trend, the result is a charismatic brand that customers wouldn’t leave for love nor money. It’s the difference between paddling a surfboard and riding a wave.”

Marty Neumeier, author of The Brand Gap and Zag

What trends can your agency ride?

Social marketing is now mainstream among the general public and provides engaging opportunities to build awareness and appeal for your agency. Social marketing tools such as blogs, webinars, podcasting, videocasting, twitter, Facebook, LinkedIn, MySpace, YouTub, Flickr, etc
Broadband-to-go.

Fuel For Thought: Recession Advertising

A McGraw-Hill Research study from 1980 to 1985 found that those businesses which chose to maintain or raise their level of advertising expenditures during the 1981 and 1982 recession had significantly higher sales after the economy recovered. Specifically, companies that advertised aggressively during the recession had sales 256% higher than those that did not continue to advertise.… Continue reading

Four-step Approach to a Social Media Plan

POST is one of the most effective acronyms since the four P’s of marketing. It’s a four-step approach that helps marketers define a social media marketing plan for their business and/or clients.

The POST method is the heart and soul of the book, Groundswell, written by Forrestter Research analysts, Charlene Li and Josh Bernoffand. It is highlighted in Josh Bernoff’s Groundswell blog post, The POST Method: A systematic approach to social strategy. The POST Method serves as a guide to help you determine the right strategy for the right audience.… Continue reading