Twitter is the leading traffic generator for FUEL LINES. One of the best helps I found when I first started using this tool came from Angela Maiers, educator, author, blogger who now leads Maier Educational Services.
Angela developed a simple Twitter Engagement Formula that provides purpose and direction for her participation. She calls it the 70-20-10 Formula:.
Share Resources (70) - Successful learning in the 21st Century is not what you know, but what you can share, so 70 % of my Twittertime is spent sharing others voices, opinions, and tools.
Collaborations (20) - 20% of my Tweets are directly responding, connecting, collaboration, and co-creating with like-minded Twitter colleagues. From these important tweets, lifelong professional and personal relationships have been forged.
Chit-Chat (10) 10% of my Twittertalk is “chit-chat-how’s-your-hat” stuff. It is in these “trivial” details shared about working out, favorite movies, politics, and life in general that I connect with others as a human being. These simple chit chats are what have allowed me to know that I am never alone, and there is support whenever, wherever, and however I need it!
Angela reminds her readers that their engagement formula will be different but hers provides a good example and a place to get started. Angela says to, “Engage with purpose and intention, and Twitter success will follow!”
Read the entire “My Twitter Engagement Formula” article.
Additional articles that may be of interest:
- Today’s Top 10 Twitter Post for Ad Agency New Business
- 5 Ways I Use Twitter to Help Ad Agency New Business
- Ad Agency CEOs Should Use Twitter
- Social Media “Teaches” Ad Agencies to Promote Themselves the Right Way
January 10, 2009 at 12:09 pm |
[...] A Simple Twitter Formula for Ad Agency New Business [...]
January 18, 2009 at 9:17 pm |
I agree with your formula, I spend most of my time trying to share things that interest me, and through that i’ve built a fantastic network of people to communicate and collaborate with. I call twitter the “karmic social network” because you get the network you deserve. What ever you put out there you get back 10 fold.
http://twitter.com/karllong
February 4, 2009 at 9:44 am |
[...] Formula that has provided provides purpose and direction for my participation. Using her 70-20-10 Formula. 70 % of my Twittertime is spent sharing the resources of others as well as my [...]
February 7, 2009 at 12:08 pm |
I like the 70-20-10 concept, ‘cuz it’s not exclusive to advertising. And it’s roughly what I do… or at least what I’ve always thought I should do… or what I try to do.
Links you provide need to be relevant, of course. A mix of amusing, surprising, ultimately enlightening, but most importantly – if you desire business relationships – useful, in the context of how what you’re familiar with can help your peeps.
February 10, 2009 at 9:39 am |
Thanks Bruce. The formula was a big help to me in figuring out how best to utilize Twitter which has now become the leading traffic generator to my blog.
March 3, 2009 at 8:34 am |
[...] A Simple Twitter Formula for Ad Agency New Business [...]
March 16, 2009 at 6:05 am |
[...] For Twitter to have real value from a new business perspective for ad agencies, you must have a clear objective and follow a simple formula for use. To reach my objective to my blog’s traffic and exposing it to a new but targeted audience, I’ve followed Angela Maiers 70-20-10 Twitter Engagement Formula. [...]
April 15, 2009 at 7:32 am |
Not that I’m impressed a lot, but this is a lot more than I expected for when I found a link on Digg telling that the info here is awesome. Thanks.
June 22, 2009 at 12:43 pm |
[...] A Simple Twitter Formula for Ad Agency New Business [...]
July 24, 2009 at 12:00 pm |
[...] A Simple Twitter Formula for Ad Agency New Business [...]
July 28, 2009 at 11:42 am |
[...] A Simple Twitter Formula for Ad Agency New Business [...]
July 29, 2009 at 7:49 am |
[...] A Simple Twitter Formula for Ad Agency New Business [...]
August 5, 2009 at 10:33 am |
[...] A Simple Twitter Formula for Ad Agency New Business [...]
August 14, 2009 at 10:51 am |
[...] 09). I also have over 15,000+ following my @michaelgass and @fuellines accounts. Using a simple Twitter Formula, that I follow, 70 to 80% of my participation through Twitter is providing new business resources [...]
September 2, 2009 at 12:09 pm |
[...] For Twitter to have real value from a new business perspective for ad agencies, you must have a clear objective and follow a simple formula for use. To reach my objective to my blog’s traffic and exposing it to a new but targeted audience, I’ve followed Angela Maiers 70-20-10 Twitter Engagement Formula. [...]
September 3, 2009 at 1:31 pm |
[...] For Twitter to have real value from a new business perspective for ad agencies, you must have a clear objective and follow a simple formula for use. To reach my objective to my blog’s traffic and exposing it to a new but targeted audience, I’ve followed Angela Maiers 70-20-10 Twitter Engagement Formula. [...]
September 10, 2009 at 11:36 am |
[...] A Simple Twitter Formula for Ad Agency New Business [...]
January 3, 2010 at 10:51 pm |
[...] A Simple Twitter Formula for Ad Agency New Business [...]
January 9, 2010 at 3:11 pm |
Good job bro Mp3 dinle