Survey: A Client’s Perspective on Ad Agencies

Reardon Smith Whitaker (RSW) a lead generation/business development consultancy. Their U.S. managing director, Mark Sneider, recently made me aware of RSW’s third annual “Clients Perspective on Agencies” Survey. Mark thought there would be some good nuggets of in information for FUEL LINE readers. 

The 2008 Client’s Perspective on Agencies was completed by 184 key marketing decision makers from across the United States during November, 2008.  

One of the nuggets from this research reaffirms that most clients are interested in things newer and mostly digital. 

 

rsw-survey

Click on this link to read the entire “Client’s Perspective on Agencies” Survey

 Also check out Mark’s new blog The Cobblers Children 
  
For the latest agency new business updates subscribe to FUEL LINES by Email

Michael Gass, agency new business consultant, primarily to small-to midsize advertising agencies, utilizing both traditional and new media tools.

twitter / michaelgass

Bookmark and Share 

Advertisement

7 Responses to Survey: A Client’s Perspective on Ad Agencies

Leave a Reply

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

Join 388 other followers