An email newsletter is one of the two most important sources for information and advice for small and medium businesses, according to a study entitled, “Optimizing Email Newsletters for Small/Medium Businesses” released by Bredin Business Information, Inc. (BBI) in 2007.
According to the study of over 300 executives …
email newsletters rank highly as sources of information, beating out websites and blogs, and matching print media for importance.
Although the study specifically focused on small-to medium (less than 500 person) businesses, it would be safe to extract that out to small to midsize ad agencies.
Your blog has some great information for small businesses. Thanks for taking the time to share your knowledge!
I must say, I could not agree with you in 100%, but it