Sapient Interactive – March’s Ad Agency Blog of the Month

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“Take Me To Your Leader,”  Sapient Interactive’s Miami office blog, was selected by FUEL LINES’  readers as the Ad Agency Blog of the Month for March. They received  a record 645 of the 824 votes cast. Congratulations to authors Freddie Laker and Rob Gonda!

“Take Me To Your Leader” focuses on trend watching in consumer behaviors, marketing, technology, and social media, but is often led astray by its eccentric authors and their love of music, traveling, random thoughts, and pirates.… Continue reading

8 Benefits to Writing A Book and Six Ways to Publish It Online

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Writing a book a book can put your agency on the map. It benefits new business.

When I started my blog I tried to be strategic and think further down the road. Surely there were ways to reuse the content. One of the ways that I identified was a book. I actually outlined a book prior to starting my blog and 290+ blog posts later I’m almost there.

I’ve identified  8 benefits to writing a book feel free to ad some of your own:

  1. It positions you as an expert
  2. It allows you to reach more people
  3. It provides you with the “ultimate” business card
  4. It makes you more money
  5. It benefits business
  6. It ranks you as a credible source
  7. It gives you a personal sense of accomplishment
  8. It enables you to leave a legacy

Here are a few of examples of agency principals that have written a book.… Continue reading

3 Ways Twitter Can Make You A Better Writer

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My wife set up a Twitter account over the weekend. She wanted to see what all the buzz was about. Her first question to me was, “How do I shop on Twitter?” I’m not sure that Twitter will make someone a better shopper, but it will make you a better writer.

Twitter is not only a great tool to generate traffic to your ad agency’s blog/website and for networking, it can seriously make you a better writer and communicator.… Continue reading

New Research: Marketers are finally moving into social media along with budgets

In case small-to mid-size ad agencies aren’t paying attention from their lack of participation in social media, I wanted to highlight some new research which points to the fact that more marketers are moving into this arena … and their budgets are following. 

According to the “The ROI on Social Media Marketing” report from the Aberdeen Group, that Visible Technologies sponsored, 63% of the companies in their survey planned to increase their social media marketing budgets this year.… Continue reading

2009 The Year Social Media Becomes Universal

Blake Cahill, VisInsights blog, posted a review of a report from Forrester Research by Jeremiah Owyang, Josh Bernoff, Sean Corcoran, and Steven Noble: Bold Predictions on Social Computing in 2009 from Forrester Research

Two of the most important highlights from this report that are of interest to small-to mid-size ad agencies:

  1. Social Technology becomes universal – “by end of 2009, more than 85% of US online consumers will be reading or interacting with social content”
  2. New technologies will arise that allow platforms including email, the Web, and mobile devices to connect with communities and brands will begin to integrate social applications with traditional marketing campaigns and revise campaigns based on social feedback.

    3. … Continue reading

New Advertising Study: Digital Savvy Consumer Emerging Quicker Than Expected

This IBM Media Study released March 23, 2009 has significant relevance to small-to mid-size ad agencies.

“Digital Savvy Consumer Emerging Quicker Than Expected; Media Companies Struggle to Keep Pace With New Demands”

The study titled “Beyond Advertising: Choosing a Strategic Path to the Digital Consumer” was developed by IBM Global Business Services’ Media and Entertainment practice and the IBM Institute for Business Value. This was an extensive survey of 2,800 consumers across six countries plus interviews with advertising industry professionals.… Continue reading

Six Ways Ad Agencies Are Gaining New Business

I can tell by my blogs analytics that any time I’m providing examples for how agencies are obtaining new business it generates lots of interest.

Rupal Parekh, in an Ad Age article, provides some great examples of these six ways ad agencies are generating new business.

  1. Network Innovatively: Via Group, Portland, Maine, “Once a month, founder-CEO John Coleman organizes a get-together of eight to 10 marketing executives to discuss topics such as “technology’s role on the evolution of society and culture.”
  2. Social Your Social Media Savvy, Steve Rubel, senior VP-director of insights for Edelman Digital.

    3. … Continue reading

30 Ad Agency Blogs, Vote for Your Favorite for March

 

It’s time for you to vote for your favorite agency blog for the month of March. 30 ad agency blogs have been submitted to FUEL LINES. The winner will be featured on FUEL LINES throughout the month of April.

These are the 30 agency blogs submitted for the month of March:

A Ride Uptown, Mascola/Group, New Haven, CT

B&A blog, Columbus, OH

BINGenuity, Bing Design, Yellow Springs, OH

Blip, Martino Flynn agency, Rochester, NY

Blue Collar Branding, Locomotion Creative, Nashville, TN

Bolin Digital Blog, Bolin Marketing, Minneapolis, MN

Brains on Fire Blog, Greenville, SC

Brunner Digital Blog, Brunner Digital, Pittsburg, PA 

Contact Media Blog, Contact Media, Tampa, FL

Creating A Brighter Shade of Green Marketing, Park&Co Phoenix, AZ

Cure for Common Marketing, Jackson-Dawson Marketing Solutions, Greenville, SC

Demi & Cooper Advertising blog, Elgin, IL

Design Buzz, Design Matters Creative Group, Lake Forest, CA

Direct Dispatch, Haggin Marketing, Mill Valley, CA

Fluid Studio’s Big Idea Blog, Bountiful, UT

Free Advertising Candy, EVOK Advertising, Lake Mary, FL

Healthy Conversations, Trajectory, Morristown, NJ

Karasma Media blog, Harlem, NY

Koroberi agency blog, Chapel Hill, NC

ID-ology blog, ID Branding, Portland, OR

MLT Creative blog, Atlanta, GA

Paramore | Redd blog, Nashville, TN

Razor Branding, The Russo Group, Lafayette, LA

Redpepper blog, Nashville, TN

Take Me To Your Leader, Sapient agency, Miami, FL

She-conomy, Holland + Holland, Birmingham, AL

SPURspectives, Spur Communications, Overland Park, KS

Stream of Consciousness, True Creek agency, Alexandria, VA

VBP Out Sourcing, Glen Burnie, MD

WOMENK!ND , Womenkind agency, New York, NY

 

For the latest agency new business updates subscribe to FUEL LINES by Email

Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.

… Continue reading

6 Practical Tips for Ad Agency RFP Responses

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Heather Witalisz, Business Development Director, Adams & Knight agency, Avon, CT recently asked, What are some practical tips for small-to midsize ad agencies regarding RFPs?

RFP responses shouldn’t be a numbers game, especially for small-to midsize ad agencies.

Every agency needs a “simple” system to qualify which of the RFPs they should respond to. Start by asking the right questions:

  • Is the opportunity a right fit for the agency?
  • If we were to get the business can we profitably service the account?

    • … Continue reading

A Guide for Ad Agencies: The Cost and Servicing of New Media

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The two big questions that ad agencies are asking: “How do we price new media and what type of services should we offer?”

A great resource to help find answers to those two questions is found in a recent released publication released by the American Association of Advertising Agencies (AAAA): “Understanding the Economics of Digital Compared to Traditional Advertising and Media Services,” written by Joe Burton, COO of Universal McCann agency.

Mr. Burton explains, 

“Our industry is facing the its most significant change since the invention of TV – the migration to Digital.Digital is unlike any other medium and should not be viewed using traditional benchmarks.

… Continue reading