Twitter is being talked about everywhere. People are drawn to it because of the buzz of its popularity but the majority of people don’t understand its potential. That includes most ad agencies.
My primary objective for using Twitter has been to increase traffic to my blog. Twitter is now the leading traffic generator for FUEL LINES.
There are hundreds of tools that have been developed to enhance Twitter’s usefulness for marketing. The tool that is most helpful to me and the one I use most often for ad agency new business is called Tweetlater.
For Twitter to have real value from a new business perspective for ad agencies, you must have a clear objective and follow a simple formula for use.
To reach my objective to my blog’s traffic and exposing it to a new but targeted audience, I’ve followed Angela Maiers 70-20-10 Twitter Engagement Formula.
70 to 80% of my “Twittertime” is spent sharing helpful information for ad agency new business with my audience. I do this in two ways:
First, I share lots of information from my online reading that I think will be of help to my audience. I’m able to use some tools such as TwitThis that I’ve placed in my browser bar. When I come across a good article that I think will be of help all I have to do is click on TwitThis and automatically post the article title and tiny URL into my Twitter account.
Secondly, I also share the content from my FUEL LINES blog. I now have over 300 of my own blog post regarding ad agency new business. I’m able to use Tweetlater to expose these posts to new audiences. I can schedule the date, time and recurrence of each post. With the volume of post that I now have I can publish a different post on Twitter every hour, seven days a week twenty-four hours a day without repetition. Older posts, that are still useful, have new life. The best posts are often re-tweeted and exposed to new networks of people.
Twitter is more than a fad. It is a valuable marketing tool. The searchability of Twitter already have some saying that it can become even more valuable than Google. Twitter tools such as Tweetlater make it priceless.
Additional articles that may be of interest:
- 5 Ways I Use Twitter to Help Ad Agency New Business
- Ad Agency CEOs Should Use Twitter
- A Simple Twitter Formula for Ad Agency New Business
- Ad Agencies: Top 10 Articles for Twitter Search
- Social Media “Teaches” Ad Agencies to Promote Themselves the Right Way
- Ad agency having explosive new business growth by leading with social media
For the latest agency new business updates subscribe to FUEL LINES by Email
Michael Gass, agency new business consultant, primarily to small-to midsize advertising agencies, utilizing both traditional and new media tools.
March 17, 2009 at 5:23 pm |
Great advice, Michael. I’ve been following your posts for a while and find your insights and ideas on social media and new business extremely valuable. I’m still a newbie Tweeter, but am trying to develop a more regular posting schedule for blogs and Tweets. A new Tweet every hour seems like a lot. Would you really post that often? Wouldn’t your followers feel like you are just dumping instead of adding thoughtful value?
March 17, 2009 at 5:54 pm |
Thanks for the comments Don, very much appreciated. With the amount of content that I have, almost 290 posts, plus adding posts from other sites relevant to my target audience, spreading those out over the course of a week seems to work. That’s in accordance with the comments that I receive from my target audience plus watching “Follows” to “Unfollows.” My following continues to grow organically by about 100 to 150 new followers a week.
I may get an occasional complaint from either someone that is not really my audience or someone who is only following 50 or less. Most appreciate the rich content as it relates to small-to midsize agency new business and social media.
March 18, 2009 at 9:01 am |
[...] Tweetlater A Great Ad Agency New Business Tool [...]
March 20, 2009 at 12:15 am |
Thanks for the post!
A lot of people have been talking about a new scheduling tool to help facilitate business on twitter called Twaitter.com.
I think their idea is to create an easy to use interface for managing the massive amount of data companies come across when building a Twitter based business campaign.
They are in Beta now, but their interface is actually quite clean and easy to use.
I dont know about you, but I find TweetLater’s user interface to be very messy and difficult to use. Its like they took their other blankLater tools and quickly tried to retrofit them for Twitter.
Personally, I’m going to use Twaitter while in beta and can’t wait for their new feed manager to come out.
IMHO
Randy
March 20, 2009 at 6:15 am |
Randy,
Thanks for sharing. I will definitely take a look at Twaitter. I don’t use all of the features on Tweetlater but the ones I use make it the best tool that I’ve found that meets my objectives. They’ve made some major advancements in the past month.
With so many tools in development it’s just a matter of time before something better comes along, possibly even replacing Twitter.
Note: I tried Twaitter. It’s a good program but I still prefer Tweetlater (don’t you just love these names). There are much fewer steps in scheduling a recurring post and the dashboard is better for handling multiple accounts.
April 8, 2009 at 11:40 am |
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July 27, 2009 at 12:44 pm |
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August 14, 2009 at 10:51 am |
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October 21, 2009 at 2:06 pm |
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