Blake Cahill, VisInsights blog, posted a review of a report from Forrester Research by Jeremiah Owyang, Josh Bernoff, Sean Corcoran, and Steven Noble: Bold Predictions on Social Computing in 2009 from Forrester Research
Two of the most important highlights from this report that are of interest to small-to mid-size ad agencies:
- Social Technology becomes universal – “by end of 2009, more than 85% of US online consumers will be reading or interacting with social content”
- New technologies will arise that allow platforms including email, the Web, and mobile devices to connect with communities and brands will begin to integrate social applications with traditional marketing campaigns and revise campaigns based on social feedback.
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Michael Gass, agency new business consultant, primarily to small and mid-size advertising agencies, utilizing both traditional and new media tools.
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