Comments on: New Research: Marketers are finally moving into social media along with budgets

By: Michael Gass

Michael Gass — Wed, 19 Aug 2009 12:29:01 +0000

Roy,

Thanks for taking the time to comment and provide your point of view. My experience has been just the opposite in regards to agencies participation in social media. I don’t think they have been quick to jump in at all. They have been extremely slow and for most they have only participated at the pressure from their clients.

There is a lack of ROI, especially if an agency is just checking off a list that they participate in Facebook, Twitter and a blog. There are some that are seeing results (Razorfish, The Russo Group, Off Madison Ave, Park&Co, and Holland + Holland come to mind). But these were early adopters of social and are passionately participating.

Unfortunately, for the most part, a number of companies are figuring out social on their own. A time when agencies could really be out in front leading in this communications revolution but they aren’t leading, and still for many not genuinely participating.

By: sumit Roy

sumit Roy — Wed, 19 Aug 2009 05:51:46 +0000

Social Media Marketing no matter which way agencies love to flaunt it ,is yet to show results. BY results I dont mean having an app in facebook and being on twitter .. I mean where is the ROI on social media. What is the cost per click on social media.

Most companies with the exception of very are yet to learn about social media optimization.

Agencies while they have been very quick on jump on social media bandwagon have not been able to show clients how social media could help provide more ROI on their spends.

I believe that Healthcare companies specially Hospitals like Mayo Clinic and Wockhardt Hospitals have been very active in social media and we have seen some remarkable success stories…

By: Top 25 Ad Agency New Business Articles « FUEL LINES Fueling Ad Agency New Business Through Social Media

Mon, 22 Jun 2009 17:44:04 +0000

[...] New Research: Marketers are finally moving into social media along with budgets [...]

By: Razorfish Uses Social Media for New Business « FUEL LINES Fueling Ad Agency New Business Through Social Media

Mon, 13 Apr 2009 12:59:25 +0000

[...] New Research: Marketers are finally moving into social media along with budgets [...]

By: Michael Gass

Michael Gass — Thu, 09 Apr 2009 12:30:42 +0000

Annemarie,

Healthcare is a bit slow but there are lots of others that have taken their time getting into social media, including ad agencies that need to be leading the way.

By: Annemarie O'Bea

Annemarie O'Bea — Thu, 09 Apr 2009 09:25:29 +0000

The day they spread it equally into the healthcare market will be a great day! That segment is so particularly slow.

By: Sooner or Later….(my motto) « The Boomer Daily

Sooner or Later….(my motto) « The Boomer Daily — Tue, 07 Apr 2009 20:04:25 +0000

[...] New Research: Marketers are finally moving into social media along with budgets [...]

By: Chad Israel

Chad Israel — Tue, 07 Apr 2009 16:33:24 +0000

Michael, again another great post. My experience from the agency side is that we approached social media opportunities with just about every client. Sometimes its more about showing a client not only their brand but the voice that their competition has on the social web. The previous commenter made a great point there’s the content channel the brand or client can control – then there’s the social web in which it seems as if they have no control…however there are an unlimited amount of tactics to deploy that can respond to those challenges.

Looking forward to your next post!!

chadisrael

By: Bob Cummings

Bob Cummings — Tue, 07 Apr 2009 16:32:32 +0000

Another great article Michael and again a better look at where proactive companies are starting to put their advertising dollars to good use. We are starting to see so much activity in cross marketing for Twitter and other social internet sites, whether in People Magazine or the new Sprint TV commercials; agencies and businesses are starting to “get it” and the more we, as social marketing “gurus”- so to speak – can help maximize their exposure the better the bottom line.

@bobcummingstv

By: Michael Slawin

Michael Slawin — Tue, 07 Apr 2009 16:10:35 +0000

It is a very slow process. The folks I speak with are still very concerned about the “lack of control” of the message that is out there. Of course, I tell and show them that they do not really have control over what is on the net but their response (or lack of) is very telling and influences their brands reputation and ultimately ROI.

An opportunity for us to help those that are timid and grow our agencies at the same time.