Comments on: 8 Benefits to Writing A Book and Six Ways to Publish It Online

By: David C. Baker

David C. Baker — Sun, 03 Apr 2011 18:31:53 +0000

Michael, I have a special deal to offer you as a fellow consultant through a publishing arm I own (http://www.rockbench.com). Shoot me an email and let’s set up a quick phone call and I’ll explain.

Keep up the good little bits of advice.

By: Michael Gass

Michael Gass — Fri, 14 Jan 2011 22:52:59 +0000

Thanks Mike!

By: Mike Losee

Mike Losee — Fri, 14 Jan 2011 21:36:19 +0000

I agree writing a book is a great business development strategy!
I’ve been contacted by a company that ‘helps’ in the process, but I’m not comfortable with their ‘ghost writing’ approach.
I’ve only written a thesis…many moons ago but look forward to writing a book at some point. I appreciate the suggestions and resources! Always enjoy FuelLines!

By: Mackley

Mackley — Sat, 09 Jan 2010 20:12:20 +0000

Good job bro Mp3 dinle

By: Why Ad Agency Principals Should Consider Writing a Book « FUEL LINES Fueling Ad Agency New Business Through Social Media

Mon, 17 Aug 2009 11:51:48 +0000

[...] 8 Benefits to Writing A Book and Six Ways to Publish It Online [...]

By: Chrissy

Chrissy — Sat, 11 Apr 2009 00:59:40 +0000

No problem, happy writing!

By: Michael Gass

Michael Gass — Fri, 10 Apr 2009 11:53:47 +0000

Thanks for sharing Chrissy.

By: Chrissy

Chrissy — Fri, 10 Apr 2009 06:26:06 +0000

I've been learning more and more about writing books as I have been thinking for a while I have a lot of great ideas and I should be putting the pencil to the paper on these, but I just didn't know where to begin or end. I bought a book by Sophfronia Scott, called "Doing Business By The Book," which has really helped me. She has a concise and clear guide on how to get your ideas to the world. I had to spread the word as I'm just about finished and it's all thanks to her. I hope this can help someone else out as much as it's helped me.

By: Michael Gass

Michael Gass — Thu, 02 Apr 2009 01:31:44 +0000

Update from Bob Hoffman’s blog, The Ad Contrarian regarding his book:

Here’s an example of its (internets) power. About three years ago I wrote a book called — you guessed it — The Ad Contrarian. In those three years I literally couldn’t give the freaking thing away. I offered it for free and about 800 people took me up on it.

Last week I offered it as an ebook on this site. In five working days over 20,000 people downloaded it.

By: Michael Gass

Michael Gass — Wed, 01 Apr 2009 03:53:00 +0000

Peter,

Thank you for sharing your point of view but I don’t think that I said this was the best strategy for every agency principal. But most agency principals that I know are articulate, highly creative, are excellent writers, or associated with very fine writers. Plus they have a wealth of experience to share. For them it does have benefits that far outweigh the time and the low cost of writing a book.

I would suggest contacting Steve McKee, Bob Hoffman or Linda Kaplan Thayer, the agency principals I mentioned in this post, to see whether writing a book was worth it. I’m confident they each will affirm that it was. They’ve each done a great job of promoting their books and have received media exposure that has built awareness for them and their agencies far beyond the initial monetary and time investments.

My personal writing project will cost under $1000 and I’m able to repurpose a good majority of what I’ve already written for my blog so any additional time investment is minimal. I have no doubt that it will benefit business.