http://fuelingnewbusiness.com/2009/04/06/fuel-for-thought-new-era-of-socialized-media/ Ad agency new business tips, tactics, trends, talents and tools Sat, 11 Feb 2012 10:48:45 +0000 hourly 1 http://wordpress.com/ http://fuelingnewbusiness.com/2009/04/06/fuel-for-thought-new-era-of-socialized-media/#comment-12395 Wed, 15 Dec 2010 22:33:36 +0000 http://fuelingnewbusiness.com/?p=2714#comment-12395 [...] Relationships are the new currency- a common tagline but also a truth for individuals and businesses- so the authenticity will be derived from custom content that reflects the author. While social networks like Facebook, Twitter, and blogs can be described as an ongoing, unbounded conversation, social media scheduling has no “real world” analogue.  Because of this, it provides the opportunity to participate according to your schedule, and the challenge of remaining branded, genuine and new, in a way that is unique to digital dialogue.  Marketers should take advantage of the increased efficiency enabled by scheduling, but keep in the back of their minds that presence does not equal engagement, and the longterm payoff is in the time invested incultivating relationships.  As with everything, moderation is key. Cancel reply [...]

]]> http://fuelingnewbusiness.com/2009/04/06/fuel-for-thought-new-era-of-socialized-media/#comment-1604 Wed, 08 Apr 2009 05:12:47 +0000 http://fuelingnewbusiness.com/?p=2714#comment-1604 Rather than Darwin, why not socialized media as a mechanism of exchange that advances living systems? As opposed to just competition, why not collaboration or co-opetition?

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