45-54 year olds are 36 percent more likely than average to visit Twitter … another reason why ad agency CEOs should be on Twitter.
Twitter continues to have incredible growth but it may surprise you where the growth is coming from. Alexei Oreskovic shared these great nuggets of information regarding Twitter in a recent post for Reuter’s MediaFile blog:
Twitter has seen its popularity explode in recent months, with the number of unique visitors to its site increasing by more than 1000 percent year-over-year in February, according to comScore.
Twitter is a rare example of older people embracing a new Web technology at such an early stage, says Andrew Lipsman, director of industry analysis at comScore.
Twitter may even be catching on among people who have a reached a post-business phase of their lives: Of the 4 million U.S. Twitter users in February, 5.2 percent were 65 or older.
I’m writing from a new business perspective for ad agencies and I’m 52. I can tell you that more people in this older age demographic have envisioned the potential that Twitter has for business. Hopefully my colleagues in the advertising industry are convinced and putting their creative minds in gear to further enhance Twitter’s potential in the marketing sphere.
Additional articles that may be of interest:
- Ad Agency CEOs Should Use Twitter
- Edward Boches: What Twitter Can Do For You
- Tweetlater A Great Ad Agency New Business Tool
- 5 Ways I Use Twitter to Help Ad Agency New Business
- Ad Agencies: Top 10 Articles for Twitter Search
April 8, 2009 at 9:53 pm |
Sure enough, today my mother (50 or so) just signed up!
April 8, 2009 at 9:58 pm |
Not disparaging your mom by any means but that makes me feel old. I’m 52! My mother is in her 70s and just signed up for Facebook to keep up with the grandkids.
April 9, 2009 at 1:42 am |
Twitter is an increasingly popular service not only because it provides a platform to proactively share updates, it’s the surfacing of real world dialogue that reveals true sentiment and social trends, linking those with something to say and others looking for conversations related to important themes and keywords.
April 21, 2009 at 11:06 am |
[...] likely than average to visit Twitter … another reason why ad agency CEOs should be on Twitter from twitter traffic explosion being led by 45-54 year olds by Michael Gass “Barbie turned 50 this year. Growing up, Barbie was my nickname. My cousins and my aunt still [...]
May 29, 2009 at 2:53 pm |
[...] likely than average to visit Twitter … another reason why ad agency CEOs should be on Twitter from twitter traffic explosion being led by 45-54 year olds by Michael Gass “Barbie turned 50 this year. Growing up, Barbie was my nickname. My cousins and my aunt still [...]
August 9, 2009 at 10:11 pm |
[...] Twitter Traffic Explosion Being Led By 45-54 Year Olds [...]
August 12, 2009 at 8:54 am |
[...] Twitter Traffic Explosion Being Led By 45-54 Year Olds [...]
August 16, 2009 at 10:13 pm |
[...] Twitter Traffic Explosion Being Led By 45-54 Year Olds [...]
September 10, 2009 at 11:46 am |
[...] Twitter Traffic Explosion Being Led By 45-54 Year Olds [...]
September 25, 2009 at 7:50 am |
The thing to be careful of is misusing it. Too many people go overboard. They seem to forget, I read adage online already (an ad biz example). I don’t need you (not you but the figurative you) to tweet me the entire issue. I can and do read it myself. I try myself to send things around that other people might not see on their own, and I think the best twitter users do too. But all of us need to be careful not to overdo it. At least IMHO. @ericadman
October 6, 2009 at 11:18 am |
[...] Twitter Traffic Explosion Being Led By 45-54 Year Olds [...]
January 1, 2010 at 7:59 pm |
twitter is the traffic explores and connect peoples but how i sell my product there?