Twitter Traffic Explosion Being Led By 45-54 Year Olds

45-54 year olds are 36 percent more likely than average to visit Twitter … another reason why ad agency CEOs should be on Twitter.

Twitter continues to have incredible growth but it may surprise you where the growth is coming from.  Alexei Oreskovic shared these great nuggets of information regarding Twitter in a recent post for Reuter’s MediaFile blog:

Twitter has seen its popularity explode in recent months, with the number of unique visitors to its site increasing by more than 1000 percent year-over-year in February, according to comScore.

Twitter is a rare example of older people embracing a new Web technology at such an early stage, says Andrew Lipsman, director of industry analysis at comScore.

Twitter may even be catching on among people who have a reached a post-business phase of their lives: Of the 4 million U.S. Twitter users in February, 5.2 percent were 65 or older.

twitter-chart2

I’m writing from a new business perspective for ad agencies and I’m 52. I can tell you that more people in this older age demographic have envisioned the potential that Twitter has for business. Hopefully my colleagues in the advertising industry are convinced and putting their creative minds in gear to further enhance Twitter’s potential in the marketing sphere.

Additional articles that may be of interest:

 

About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

Comments

  1. Sure enough, today my mother (50 or so) just signed up!

  2. Not disparaging your mom by any means but that makes me feel old. I’m 52! My mother is in her 70s and just signed up for Facebook to keep up with the grandkids.

  3. Twitter is an increasingly popular service not only because it provides a platform to proactively share updates, it’s the surfacing of real world dialogue that reveals true sentiment and social trends, linking those with something to say and others looking for conversations related to important themes and keywords.

  4. The thing to be careful of is misusing it. Too many people go overboard. They seem to forget, I read adage online already (an ad biz example). I don’t need you (not you but the figurative you) to tweet me the entire issue. I can and do read it myself. I try myself to send things around that other people might not see on their own, and I think the best twitter users do too. But all of us need to be careful not to overdo it. At least IMHO. @ericadman

  5. twitter is the traffic explores and connect peoples but how i sell my product there?

  6. It would be fascinating to compare this to non USA age composition to evaluate if the trend is confined to mature internet markets or not.

  7. It would be some interesting info. Thanks Paul.

  8. Interesting information. I’ve been using twitter fully for the past month and it’s a great tool for getting access to infomration.

  9. Maybe the reason “older” people are flocking to Facebook and Twitter is

    a. They’re out of work because of the economy
    b. They want to keep up with their children and grandchildren
    c. They can’t afford golf

    😉

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