Comments on: Ad agencies should rise to the challenges of this new social media era http://fuelingnewbusiness.com/2009/04/23/ad-agencies-need-to-arise-to-the-challenges-of-this-new-era/ Ad agency new business tips, tactics, trends, talents and tools Sun, 12 Feb 2012 03:26:54 +0000 hourly 1 http://wordpress.com/ By: joshuafleming http://fuelingnewbusiness.com/2009/04/23/ad-agencies-need-to-arise-to-the-challenges-of-this-new-era/#comment-3988 Tue, 22 Dec 2009 12:21:58 +0000 http://fuelingnewbusiness.com/?p=3451#comment-3988 The “somberness” attitude you talk about is spot on with a lot of the agencies I come across. Agencies have a bigger influence on client direction than they realize. Because of this, their inability to embrace the change is slowing down the entire social movement and could lead to their ultimate demise.

What most agencies need to realize is that social media is not a stand-alone media. It enhances or supports traditional media and public relations efforts like never before. Once agencies figure out how to merge social media into the traditional game, look out!

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