Comments on: A Great New Tool for Ad Agency Branding

By: communication référencement

communication référencement — Sat, 31 Dec 2011 17:51:50 +0000

communication référencement…

[...]A Great New Tool for Ad Agency Branding « FUEL LINES Fueling Ad Agency New Business Through Social Media[...]…

By: Matt

Matt — Mon, 25 Apr 2011 21:35:56 +0000

Another great lesson in being customer focused, rather than agency focused. I’ve seen many agency folks talk right past what a client wants and launch into what the agency does. In a f2f meeting, we can talk all meeting and walk out saying, “I think they liked us. (But they sure didn’t talk much).”

The great part about blogs- and the hard part- is that we can say our piece, but then we have to shut up and let others judge us. and if they judge us to be experts and thought leaders, we’ve done our job well.

By: Small Ad Agency Continues to Generate National Attention Through Social Media « FUEL LINES Fueling Ad Agency New Business Through Social Media

Tue, 30 Mar 2010 00:32:07 +0000

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By: edward04

edward04 — Mon, 22 Mar 2010 19:40:13 +0000

Great list of “non-differentiators”. But isn’t there a danger by simply concentrtating on areas where there is a true advantage, this is such a niche area that the business potential is limited. After all, truly differentiated services or products are extremely rare and get copied within weeks or months. But great post.

By: Tiny Ad Agency Generates Big Interest and Opportunities Through Social Media « FUEL LINES Fueling Ad Agency New Business Through Social Media

Wed, 02 Dec 2009 02:47:23 +0000

[...] A Great New Tool for Ad Agency Branding [...]

By: Davina K. Brewer

Davina K. Brewer — Thu, 03 Sep 2009 14:57:42 +0000

Liked the points on differentiation: lots of people write well, have clever ideas and pretty design. Big deal, it’s not all about you. “Always lead with client benefits rather than agency capabilities.” It’s about the customer. Good stuff, thanks for sharing.

By: Use social media to brand your company | Written By All Of Us | A Slack Barshinger Blog

Thu, 27 Aug 2009 14:13:59 +0000

[...] it’s coming from a very compelling article about how one should go about that. Although this article from the Fuel Lines blog is squarely at agencies, I think it’s entire applicable to most [...]

By: Aileen

Aileen — Tue, 21 Jul 2009 09:25:57 +0000

You know someone’s uncovered or articulated a truth when it makes you cringe. Your bullet point list about agency differentiation did that to me. Ouch!

We do ALL those things and sometimes, seemingly, clients ask for them. Or at least evidence of their truth. Would you say that these benefits (e.g. Integrated marketing approach, Results oriented) are okay in and of themselves but just need to be re-phrased to be more client facing (e.g. Consistent/targeted brand messaging, Demonstrated ROI)?

Otherwise, what kind of differentiators do you think work best?

By: Walter Pollard

Walter Pollard — Tue, 21 Jul 2009 03:25:34 +0000

I found your post very insightful. Unfortunately, many agencies totally miss the boat when it comes to developing brand awareness and loyalty through social media outlets and blog sites. Building relationships through social media and blogs is such a strong component to enhancing your brand presence. This is a perfect opportunity to truly connect with your core audience and showcase your brand personality.

By: Ad Agencies: 8 Ingredients for Blog Post Success « FUEL LINES Fueling Ad Agency New Business Through Social Media

Tue, 19 May 2009 13:25:17 +0000

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