However, I think Facebook has a ways to go. My concern is with each platform having its own unique features #hashtags, and shortcuts. How do you converge different platforms with such different features and make them “user friendly”?

That having been said, when Google makes something themselves, (short of Gmail and Maps,) it tends to be disappointing. When they do release it, even though everything the release is “beta,” I hope this is a little less beta than usual. (Maybe it needs to clear Gamma testing first? Hmm.)