Check out our social media case studies! –

http://www.thenetimpact.com/case-studies.aspx

Congratulations and thanks for sharing.

Once our eyes opened to the tremendous pass-along potential of the networks we began advocating putting as much content and tools into the hands of the audience as possible. It was so frustrating to be shut down by legal departments and jittery clients who thought it anathema to distribute copyrighted material into the hands of the Wild Wild Web. Most still embraced the notion of driving traffic back to their sites where it could be monetized.

We had a few wins along the way with Disney and ABC. Scrubs in Friendster. MySpace apps like “puppify yourself” for 101 Dalmatians had people turning their profile pictures into spotted dogs. The MySpace page for LOST and Pirates OTC saw huge engagement and loads of video plays and delivered some swag. It was great to be there at the beginning and see these huge media companies policies and attitudes change.

We have preached the gospel of social, cautioning against seeing social engagement as a “channel” but more that interstitial weaving that ties together your other channels. It’s the home to be invited into. To bring value. We’ve had great fun with Playhouse Disney for Handy Manny and Mickey Mouse Clubhouse (the first sanctioned FB sites for the mouse ears).

We’re looking for a “big break” in all this. The next wave, movement, mass exodus. In the meantime, we continue to do what we do everywhere else: bring value to the customer experience.

I generated my first real lead and won the business recently, from an east coast restaurant chain (I’ll leave out the name). All because I found out about them (and vice versa) through Twitter. Once we won the account they wanted our agency to handle their social campaign for a small test of two locations before going across all 100 stores. They wanted results in 30 days for a brand new social effort. We told them that was too soon and required a long term commitment, and well, they decided to go with someone else. Here’s to recommending the right thing.

http://www.twitter.com/rightminds

“Can’t remember last time I got invited to present to Boards of Directors re advertising. Now, however, social gets you into the boardroom. Companies want to learn and find people who know what they are doing.”
Edward