Comments on: 50 Ad Agency New Business Tips

By: Expand Your Agency By Narrowing Your Focus « FUEL LINES Fueling Ad Agency New Business Through Social Media

Tue, 16 Aug 2011 02:16:37 +0000

[...] 50 Ad Agency New Business Tips [...]

By: FUEL LINES Fueling Ad Agency New Business Through Social Media

FUEL LINES Fueling Ad Agency New Business Through Social Media — Fri, 12 Nov 2010 12:38:02 +0000

[...] 50 Ad Agency New Business Tips [...]

By: Michael Gass

Michael Gass — Sun, 25 Jul 2010 18:58:05 +0000

Eric, thanks for your added thoughts. Very much appreciated.

The copy should have read “prospective target audience” rather than a “blog per prospect”. I do strongly suggest identifying a target audience. It is very hard to create traffic and awareness without doing that first.

I understand the breadcrumbs idea but what I want for me and my clients is to dominate in search and to have top of mind awareness. There’s just to much clutter to break through if you are not rifled focused.

By: Michael Gass

Michael Gass — Sun, 25 Jul 2010 18:51:24 +0000

Thank you Colin. Please feel free to reproduce the posts. I’m honored.

By: Eric Weaver

Eric Weaver — Sat, 24 Jul 2010 16:47:32 +0000

Hey, guys, just dialed into the conversation between you and Peter (hey, Peter!). And Michael, great blog and great list here.

I have to ask, though: a blog per prospect? That’s a lot of work. Providing a regular stream of valuable content, rather than noise, award mentions, etc., seems unsustainable.

I’d suggest social media breadcrumbs that can be found by Google. Video intro to the agency (on YouTube, Viddler, Vimeo). Industry thoughts by the CEO (on Knol, Scribd and SlideShare). Consumer trends by the lead planner (same). All with some (subtle or not-so-subtle) nod to your differentiation.

Michael, you’re right, many agencies add a blog and Twitter feed just to look like they’re participating, and most of us are so swamped that taking time to generate valuable content is a low priority out of necessity. But I think several well-placed breadcrumbs will be easier to accomplish, more valuable in a end-user search, and will provide more bang for the buck than multiple blogs.

Just my $0.02!

- Eric

By: Colin Gilchrist

Colin Gilchrist — Fri, 23 Jul 2010 14:37:20 +0000

Hi Mike,
I just wanted to say Thank you to Ashley for bringing your post to my attention.
If you don’t mind I would like (with your permission) to reproduce some or all of it in my blog. I post within a Marketing Magazine here in the UK.
http://www.thedrum.co.uk
I will of course include credits and links.
Many thanks for your consideration
Colin

By: The Top 50 Ad Agency New Business Articles « FUEL LINES Fueling Ad Agency New Business Through Social Media

Thu, 08 Apr 2010 15:31:09 +0000

[...] 50 Ad Agency New Business Tips [...]

By: 50 Ad Agency New Business Tips Fueling Ad Agency New Business Through Social Media « Brent Purves – Internet Marketing Consultant – Social Media, Organic, PPC, Email, Viral Marketing Consulting Vancouver BC Canada

Fri, 02 Apr 2010 11:45:23 +0000

[...] If you are struggling for new business ideas, hopefully this list of fifty agency new business tips will provide some help. via fuelingnewbusiness.com [...]

By: 10 New Business Problems and Solutions for Ad Agencies « FUEL LINES Fueling Ad Agency New Business Through Social Media

Wed, 13 Jan 2010 16:26:47 +0000

[...] 50 Ad Agency New Business Tips [...]

By: Michael Gass

Michael Gass — Thu, 30 Jul 2009 16:36:33 +0000

I would have an agency blog that targets a particular prospective target audience (ie. sports marketing, academic medical centers, marketing to women, etc). My opinion of a general agency blog, without a target audience is way to broad to generate any significant traffic or appeal. It’s as if they are using a general blog to be able to check it off their list. Yes, our agency has a blog, we’re one Twitter and Facebook. It’s more to it than that be effective and generate inbound leads. For small to midsize agencies I recommend a single blog, to a particular target audience that promotes relationships with the agency principal(s).