http://fuelingnewbusiness.com/2009/07/30/shift-in-advertising-spending-be-prepared-to-follow-the-money/ Ad agency new business tips, tactics, trends, talents and tools Sun, 12 Feb 2012 03:26:54 +0000 hourly 1 http://wordpress.com/ http://fuelingnewbusiness.com/2009/07/30/shift-in-advertising-spending-be-prepared-to-follow-the-money/#comment-3887 Thu, 10 Dec 2009 14:20:37 +0000 http://fuelingnewbusiness.com/?p=4349#comment-3887 Brandon, thank you for taking the time to post your helpful insights.

]]> http://fuelingnewbusiness.com/2009/07/30/shift-in-advertising-spending-be-prepared-to-follow-the-money/#comment-3886 Thu, 10 Dec 2009 14:02:48 +0000 http://fuelingnewbusiness.com/?p=4349#comment-3886 Thanks for the post Michael. I really like the ‘Media in Motion’ reference. I’m not 100% sold on a one-size-fits-all approach to video, but agree with the overall premise that there are multiple mediums that ‘TV spots’ can be viewed. Ideally, content should be optimized for the medium it’s being viewed on, but when budgets are tight, it’s better to have more options for delivery even if it cannot always be optimized for the specific medium.

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