Study: Fortune 100 companies using Twitter more than any other social media platform

It’s important for advertising agencies to stay on top of social media marketing trends as we continue to watch the evolution of components of this new media channel. Both agencies and their clients should press the viability of marketing with such social media platforms as Twitter.

I thought this new study by Burson-Marsteller and Proof Digital Media would be of interest. The analysis found that 54 percent of Fortune 100 companies were using Twitter to engage with their stakeholders, while 32 percent were using a blog and 29 percent were actively using a Facebook fan page. 

Using Twitter for Ad Agencies:

 

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This entry was posted on Wednesday, August 5th, 2009 at 6:14 am and is filed under Agency Blogs, New Business Trends, Social Media, Twitter. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

8 Responses to “Study: Fortune 100 companies using Twitter more than any other social media platform”

  1. Study: Fortune 100 companies using Twitter more than any other … - Burson-Marsteller Watch says:
    August 6, 2009 at 2:01 am

    [...] Read the whole article [...]

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