Comments on: Innovation: Ad Agency Uses Crowdsourcing for New Business http://fuelingnewbusiness.com/2009/08/12/innovation-ad-agency-uses-crowdsourcing-for-new-business/ Ad agency new business tips, tactics, trends, talents and tools Sun, 12 Feb 2012 03:26:54 +0000 hourly 1 http://wordpress.com/ By: Eris http://fuelingnewbusiness.com/2009/08/12/innovation-ad-agency-uses-crowdsourcing-for-new-business/#comment-3875 Wed, 09 Dec 2009 18:19:10 +0000 http://fuelingnewbusiness.com/?p=4429#comment-3875 I think this is an awesome way to not only reinvigorate the marketing agency model, but also a way to bring light to the importance of listening to clients rather than telling clients. As consumers become more and more empowered in knowledge and options (especially due to the proliferation of online resources), marketers need to bring something innovative to the table. Transparency and open-mindedness are definitely welcome in this market.
It is really neat to see how many different types of businesses are adopting crowdsourcing outside of software development. Here at Fandom, we are tapping into crowdsourcing for a feature film. I even heard Channel 4 in the UK opening up their shows for directional input from the audiences. This is an exciting time to be embracing crowdsourcing as new business model!

]]> By: Michael Gass http://fuelingnewbusiness.com/2009/08/12/innovation-ad-agency-uses-crowdsourcing-for-new-business/#comment-2628 Thu, 13 Aug 2009 17:25:37 +0000 http://fuelingnewbusiness.com/?p=4429#comment-2628 Agency Nil has promised to keep me updated with regards to their new business progress. But even at this early stage I’m glad to see some innovation and creativity among agencies with regards to their new business.

]]> By: 4 Questions to Assess Your Ad Agency’s Readiness for Change « FUEL LINES Fueling Ad Agency New Business Through Social Media http://fuelingnewbusiness.com/2009/08/12/innovation-ad-agency-uses-crowdsourcing-for-new-business/#comment-2626 Thu, 13 Aug 2009 15:06:52 +0000 http://fuelingnewbusiness.com/?p=4429#comment-2626 [...] Innovation: Ad Agency Uses Crowdsourcing for New Business [...]

]]> By: Lee McKnght Jr. http://fuelingnewbusiness.com/2009/08/12/innovation-ad-agency-uses-crowdsourcing-for-new-business/#comment-2625 Thu, 13 Aug 2009 13:54:12 +0000 http://fuelingnewbusiness.com/?p=4429#comment-2625 What’s really going to be interesting is how this model evolves for them. Would love to see a follow-up post/update on this in several months Michael.

]]> By: Andrew http://fuelingnewbusiness.com/2009/08/12/innovation-ad-agency-uses-crowdsourcing-for-new-business/#comment-2612 Wed, 12 Aug 2009 15:45:39 +0000 http://fuelingnewbusiness.com/?p=4429#comment-2612 Thanks for the mention. We really appreciate all the support.

Andrew
Agency Nil

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