Comments on: Ad Agencies Should Take Note, Social Media Metrics Neglected by Most

By: Camille benoit

Camille benoit — Mon, 04 Oct 2010 16:07:36 +0000

Michael,

Which tools do you recommend for those wanting the best measure of social media? I realize that some are “paid” and some are free measurement tools. What is your assessment of the best tools out there for measurement — and why?

Thanks!

By: Shyam

Shyam — Thu, 28 Jan 2010 18:07:46 +0000

That’s because people don’t know how to measure ROI of social media!

By: Study: The hype is real, social media has arrived in business « FUEL LINES Fueling Ad Agency New Business Through Social Media

Wed, 27 Jan 2010 11:36:53 +0000

[...] Ad Agencies Should Take Note, Social Media Metrics Neglected by Most [...]

By: KB

KB — Thu, 21 Jan 2010 21:41:08 +0000

Thanks for your prompt response. I agree that it can often be over-thought, and that’s probably when the importance of the metrics is recognized. We have found http://www.klout.com & http://www.tweetlevel.com to be insightful.

By: Michael Gass

Michael Gass — Thu, 21 Jan 2010 17:48:39 +0000

KB, I think this is an are that we “over think it.” My objective is to generate new business leads. To do that I need to build a targeted community of prospective clients. So I want to grow page views in particular to my blog, which is where most leads come from. I also want to grow my Twitter following, eNewsletter email data base, LinkedIn and Facebook networks.

I use analytics for my blog to keep me updated on blog traffic, specific post traffic, search terms, referring sights, links etc. I use analytics to improve my open rates and click throughs for the email newsletter. TwitterGrader.com is a great tool to assess your Twitter account and TweetAdder is a great way to add people who should be part of your audience/community.

By: KB

KB — Thu, 21 Jan 2010 17:39:29 +0000

Hi Michael,

What are your insights on the most effective ways to measure social media ROI? As I am sure you are aware, it can often be difficult to quantify.

By: Ad Agencies: 6 Quick Tips for Pricing and Servicing Social Media « FUEL LINES Fueling Ad Agency New Business Through Social Media

Tue, 19 Jan 2010 11:38:43 +0000

[...] Ad Agencies Should Take Note, Social Media Metrics Neglected by Most [...]

By: Mike

Mike — Wed, 14 Oct 2009 15:43:25 +0000

Thank you for sharing some of the statistics of the report. I have tried to find the actual report by clicking “Click here to download a copy of this report,” but I cannot find it on the resulting site. A bit frustrating. Would you mind posting a more direct link to the report?

By: skarld

skarld — Thu, 24 Sep 2009 03:54:50 +0000

Props to you for your shout out to eMarketer. A good follow-up would be how to effectively qualify social media campaigns without using cookies. Coupons, subscriptions, downloads…any more ideas?