Fueling Ad Agency New Business Through Social Media
Below is an initial list of 100 advertising agencies and agency principals that are on Twitter. I would welcome additions to the list. Please provide additions through the comment section below or email them to me.
(click on the link above to select and follow any or all of the agencies listed)
This list was assembled through a list generator tool called TweetpML.… Continue reading
45 ad agency blogs have been submitted to Fuel Lines. Vote for the best agency blog for the month of October. The winner will be featured on Fuel Lines throughout the month of November and included in the voting for ad agency blog of the year.
These are the ad agency blogs submitted for the month of October:
It is imperative for agencies to stay on top of new communication devices and their impact upon our industry and clients. That said, you can simply follow Apple. They’ve set the standard and everyone else is playing catchup.
Apple has transformed the way we listen to (and purchase) music with the iPod and iTunes. It also changed the way we use our cellphones with the iPhone. Will it also transform how we read newspapers, magazines and books?
Twitter itself created the conditions that has allowed users to innovate. No one in the beginning envisioned that:
Guy Kawasaki, an early adopter and leader in social media, recently wrote,
“Three years ago Twitter was a nice little pond that people shared with their close friends … The whole point back then was establishing warm-and-fuzzy relationships with people you cared about by answering the question, “What are you doing?”
Fast forward to today.
Adam Whittaker is a well-known and highly-respected expert on business development for marketing service firms. He is the Chief Executive of Business development consultancy Reardon Smith Whittaker (RSW). RSW is a leading provider of outbound business development services for marketing service companies in the UK. 30 percent of the ad agencies in the U.K. outsource their business development. That trend is becoming more popular among American agencies fueled by the current recession.
Guest Post: Adam Whitaker
New business, business development, agency marketing … call it what you will, it’s sales.
The rise in popularity of social media only enhances email. The two can work powerfully together. Two excellent articles, Chris Crums, writer for WebPro News, “10 Reasons Social Media isn’t Replacing Email“ and VerticalResponse CEO Janine Popick, “10 More Reasons Why Social Media Wont Replace Email. Chris always has great marketing insights. Janine also provides some insightful resources and practices what she preaches for both email marketing and social media.… Continue reading
I was reading an excellent article written by Dan McCarthy, a manager of leadership development and author of the blog Great Leadership: Opinions and information on leadership and leadership development.
Dan points out that (ad agency) leaders can’t skimp on presentation skills as he raises the question, “Can you be a great leader and not be a great presenter?”
“For most leaders, at some point, they are going to have to give that department presentation, halftime pep talk, inspirational talk to the troops, or presentation to the big dogs.
I’ve had opportunity to visit a lot of agency conference rooms over the past two years. I’ve seen the good, the bad and the ugly. I’m glad to pass on to you examples from some of the better ones.
cs2 Advertising, Memphis, TN, has a great set-up for online conference room presentations. Agency principal Brian Sullivan was gracious enough to provide me with the details that I used to set-up in my home office.… Continue reading
Google is offering a new resource for advertising agencies, it’s called AgencyLand. This is a resource platform to help agencies stay current on digital media, and plan, execute and manage advertising campaigns using Google solutions. It originally launched in March 2009 to a limited number of agencies. They are now offering this resource to agencies and third parties in the United States and Canada. To request an invitation, visit www.google.com/agencyland/.
The following video provides an overview of AgencyLand’s features.… Continue reading
On Monday, October 12th, 2009, Twitter communicated that recurring tweets are in violation of their Terms of Service. Twitter’s rationale centered around the potential for recurring tweets to result in duplicate tweets.
From Twitter … Recurring Tweets are a violation no matter how they are done, including whether or not someone pays you to have a special privilege. We don’t want to see any duplicate tweets whatsoever- They pollute Twitter, and tools shouldn’t be given to enable people to break the rules.
I'm Michael Gass, a new business consultant to advertising, digital, media and PR agencies. I help make new business EASY. Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
