Fueling Ad Agency New Business Through Social Media
Overcoming social media writer’s block: If you put your focus on what your audience wants to read (rather than what you want to write), the whole game changes — and the shift is in your favor.
58 ad agency blogs have been submitted to Fuel Lines. Vote for the best agency blog for the month of November. The winner will be featured on Fuel Lines throughout the month of December and included in the voting for ad agency blog of the year.
These are the ad agency blogs submitted for the month of November:
The following are the top 12 social media articles ranked in the order of traffic generated by Fuel Lines readers. These are the most popular post for the quarter and have generated over 75,000 page views.
Note: Keep a constant check on your agency’s blog analytics to determine what posts generate the most traffic. Give your audience more of what they find appealing to grow your site. It takes a good flow of traffic to equate a solid pipeline of inbound new business leads.
The only constant in advertising is change. To maintain success, you have to keep up. That isn’t easy. Especially with this revolutionary change we’re experiencing in communications. I try to learn something new every day. I know that to do so is essential for my ability to survive, let alone succeed.
“In times of change, learners inherit the Earth, while the learned find themselves beautifully equipped to deal with a world that no longer exists.”
Eric Hoffer, American Social Writer
I have great respect for Tim Williams.… Continue reading
“You can’t buy attention anymore. Having a huge budget doesn’t mean anything in social media…The old media paradigm was PAY to play. Now you get back what you authentically put in. You’ve got to be willing to PLAY to play.” – Alex Bogusky, Co-Chairman of Crispin Porter + Bogusky
Drafting off the success of the Socialnomics: Social Media Revolution Video with over 1.2 million views, this newest video Socialnomics: Social Media ROI showcases what social media success looks like.… Continue reading
The advertising industry is changing rapidly. Some predict that we will see more changes in the next five years than we have the previous fifty. It is a time for the specialist not the generalist. The more profitable agencies by far will be the ones who have a strong focus and positioning.
Small-to mid-size ad agencies should do for themselves what they do for their clients: develop a clear positioning that builds on the agency’s distinctive strengths, differentiates the agency from its competitors, and makes the agency powerfully appealing to prospective clients.… Continue reading
A good resource is the Interactive Advertising Bureau (IAB). Their IAB SmartBrief is one of the daily e-mail newsletters that I receive. It always has helpful information “what you need to know” about analytic practices, trends and research pertinent to your agency and your clients.… Continue reading
Twitter is the leading traffic generator to Fuel Lines. It considerably beats SEO, email and bookmarking directing some 27,000 page views to my blog last month. Traffic is what will help build your agency’s inbound lead generation. So Twitter can be a powerful tool for ad agency new business.
Others are taking note of Twitters potential power for business. LinkedIn has recently announced the integration of its platform into Twitter so that you can cross post between the two services.… Continue reading
Ad Mavericks (514 votes), Lessing-Flynn Advertising, one of the oldest advertising agencies in the country, located in Des Moines, IA, has been selected as Fuel Lines’ Ad Agency Blog of the month for October. Media Two Point {OH}!, Media Two Interactive, Raleigh, NC, was second in the voting with a very impressive 334 votes. Check out the voting results for the 45 agency blogs submitted: Twtpoll results.
In their own words, how they did it:
We direct messaged key people that we had an established Twitter relationship with.… Continue reading
I'm Michael Gass, a new business consultant to advertising, digital, media and PR agencies. I help make new business EASY. Read more about me
An essential component to your agency's new business program is a prospective client data base.
In my opinion one of the most accurate online database of marketing and advertising decision makers is The List. I highly recommend them.
I'm Michael Gass, I'm an author, speaker and a new business consultant to advertising, digital, media and PR agencies.
My social media 'home-base' is Fuel Lines, which in 3 years time grew into an influential business development blog and has been ranked among the top 100 marketing blogs in the world, according to Advertising Age’s, The Power 150.
Learn more about me
