Analytics is a crucial component to successfully generating traffic to your agency’s blog and Website and inbound new business leads. But for many agencies, best practices for using analytics is little understood.
A good resource is the Interactive Advertising Bureau (IAB). Their IAB SmartBrief is one of the daily e-mail newsletters that I receive. It always has helpful information “what you need to know” about analytic practices, trends and research pertinent to your agency and your clients. It has been a great help to me and part of my daily online reading.
Here’s a sampling of some of the latest articles from IAB Smart Brief newsletter:
- What you pay for, when you pay for analytics. What Google analytics cannot tell you. There are limits to what you can learn from free analytic tools.
- Survey: The many frustrations of analytics. Marketers report a host of problems in trying to manage, verify and integrate the flood of Web data.
- The “coming revolution” in analytics, are you ready? Analytics consultant Eric T. Peterson says, “From where I sit we have seen more changes in the last 24 months than we had in the entire 12 years previous (my tenure in the sector) combined.”
- Next-gen marketers need digital skills. Young people may seem like social media mavens, and employers may expect them to be, but students need to learn how to exploit digital tools.
Click Here to sign up for the IAB SmartBrief
