Add A Fact Sheet for Ad Agency New Business

Many agencies trying to impress with a lot of flash they forget that prospective clients need a quick way to be given ” just the facts” about your agency.

I’m amazed at how many agencies make it difficult to get past the hype and provide necessary, evaluative information. Some agency websites don’t even include their location. If a prospective client wants to make contact they are instructed to make a request through info@. Why make finding info about your agency so difficult?

Make it easy for a prospect to obtain the facts about your agency. Provide a link to easily download and print an Agency Fact Sheet from your agency’s website. And while we are on the subject, make it easy for them to make contact, not with the info@ but with a person, preferably the person charged with overseeing your agency’s new business.

Examples of Agency Fact Sheets:

Additional articles that may be of interest:

Michael Gass

Prior to starting my own consulting firm, I was a new business development executive for four advertising agencies, increasing agency’s new business, profitability and enhancing agency’s brand image. I specialize exclusively in helping advertising, marketing service firms and public relations agencies develop and execute smart new business initiatives.

Michael Littman says:

January 28, 2010 at 1:35 pm

Noticed your positive comment about our Web Site. Thanks for the recognition.

Michael

Michael Gass says:

January 28, 2010 at 2:41 pm

Michael, thank you for providing not only this good example but for the way you promote Doe Anderson in so many good ways.

Adam says:

March 11, 2010 at 12:33 pm

So true Michael. I always tell agencies that the agency selection process works like a graph, time is the X axis and the Y axis is importance of hygiene factors compared with chemistry on a scale of 1 to 100 where 100 is hygiene being totally important. The graph looks like a slope!

Michael Gass says:

March 11, 2010 at 7:22 pm

Thanks for the additional insight Adam. I hope you are doing well.

- Adam says:
  
  March 12, 2010 at 5:24 am
  
  Not too shabby Michael. Agencies are starting to spend money on marketing themselves again. They are telling me that clients are telling them that THEY will start spending big time again in the summer so the agencies are starting to spend money marketing to the clients now! If ad agencies are the bellweather of the economy then maybe those of us who market them are the bellweathers of the bellweathers?
  
Kim Brater (@KimBrater) says:

November 11, 2011 at 6:10 pm

Having an agency fact sheet is a great idea. Although four of your agency examples go to pages that don’t exist and have no redirect.

- Michael Gass says:
  
  November 16, 2011 at 5:37 pm
  
  Thanks for the heads up Kim. These links change over time as agencies redesign their websites. I’ll locate some fresh examples.