Comments on: Can you describe your ad agency’s positioning in 30 seconds?

By: Ryan Pogue

Ryan Pogue — Mon, 07 Nov 2011 13:46:45 +0000

In my opinion, it is not as much about being able to explain your agency in 30 seconds as it is about trying to open a door and start a valid, honest conversation with someone and find out what their need is – and you being able to offer creative solutions that fit that need. It is about selling something of need, to those who need it, or don’t know, yet, why they need it. Some of the most brilliant creatives out there have problems selling it to the correct audience. It is our job to help these ideas get packaged correctly and on the shelves of storefronts where the right audience can see them and buy into them! Have a great week!

By: wallpapers

wallpapers — Sat, 08 Oct 2011 13:21:40 +0000

fondos…

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By: Brigit

Brigit — Wed, 01 Sep 2010 04:01:59 +0000

Someone once told me that I should always have an “elevator speech” ready when i meet people. This should not be any different.

By: Daniel Trattler

Daniel Trattler — Mon, 14 Jun 2010 13:54:17 +0000

As many others before you and in many walks of life, I think you define the problem very well, but I’m not so sure about your solution. Sure, the swinging pendulum of commoditization threatens us all, but is the big answer simply specialization? Here are two reasons why it might not be.

1. Companies still are in need of agencies that are creative, full-service and maybe even fun for that matter.

2. Specialization is no safe haven. On the contrary, lots of specialized agencies have had to struggle even more with comoditization and technology-based redundancy in the last 15 years or so.

I still believe the greatest strength that any good agency has is the power of the idea, and that is essentially what is behind the “we are creative” mantra. The reality is simply that most agencies just aren’t that creative. But this also a very person-based value. That is where a small agency can have an advantage over large agencies which often become encumbered by process-based services.

Perhaps the truth is found in the exceptions. The larger famous agencies, like CP+B and GoodbySilverstein that distinguish themselves by their creative brilliance are, at least as far as I can tell, driven by a few exceptional people.

Yes, I can describe my agency positioning in an elevator ride, and yes, to some extend we are pushing specialty services. Yet those services will almost certainly be replaced by others in a few years as will our positioning. What will keep us out of future quicksand is a commitment to talented people with ideas that capture collective imaginations.

By: Dan Wedin

Dan Wedin — Fri, 11 Jun 2010 13:11:54 +0000

that’s powerful. I’ve got some work to do.