Prophetic Words from David Ogilvy to Ad Agencies, Sell or Else

A lot of agencies are out of tune with the business of advertising and that is disastrous for new business.

David Ogilvy, often called, “The Father of Advertising,” In 1962, Time called him “the most sought-after wizard in today’s advertising industry.” In this video Ogilvy offers some prophetic advise to ad agencies that is very relevant for today. A reminder that we are in the business of selling.

Ogilvy & Mather was built on David Ogilvy’s principles, that the function of advertising is to sell and that successful advertising for any product is based on information about its consumer. I have no doubt that Mr. Ogilvy would still be thriving in this new world of digital advertising and social media.

I highly recommend David Ogilvy’s book, Ogilvy on Advertising

This entry was posted on Thursday, October 28th, 2010 at 12:47 pm and is filed under Agency Leadership. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to Prophetic Words from David Ogilvy to Ad Agencies, Sell or Else

Are Agencies Sales Driven? says:

April 18, 2011 at 3:32 pm

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