Find Prospects Using TweetAdder for Ad Agency New Business

A tool that will allow you to find and build Twitter followers that are new business prospects for your agency is TweetAdder.

TwitterAdder is a simple to use software program. This tool does a great job in allowing you to build a data base of highly targeted prospects for you to follow on Twitter.

Execute searches for people/companies to follow on Twitter:

  • By geographic location. Target companies, key executives within your particular market.
  • By profile data (i.e. CEO, CMO, “marketing director”, etc.). Basically any data that is a users profile that would identify them as a prospect.
  • Followers of a user. For example, if your clients were B to B companies, you could follow all 7,831 followers of B to B Magazine’s Twitter account, @btobmagazine.
  • Followed by a user. Using the same example of B to B Magazine, you could also follow everyone that @btobmagazine follows.
  • Twitter List Search imports another users twitter list. Mashable has a helpful Twitter List Directory. Search this directory for your listings of your primary prospects and easily load them into TweetAdder. You can also uploads lists from other Twitter accounts, like @michaelgass and my list ad-agencies.

TweetAdder compiles a data base from your saved searches. In less than an hour you could identify and build a sizeable data base of prospects.

Here are some additional helpful features of TweetAdder:

  • You can manage more than one twitter profile. Set up accounts for key executives in the agency and also use this tool for your clients. So little time is required TweetAdder could be assigned as a tasks for your agency’s receptionist or make it a responsibility of one of your agency’s interns.
  • Auto follow Twitter users who follow your Twitter account.
  • Automate your account to unfollow those that do not follow you back or have unfollowed you to keep your follow/unfollow ratio close.
  • You can set each Twitter account to follow-up to 200 people per day from the data base that you have compiled. 20% to 30% of those you follow will follow you back, increasing your prospective client pool.

The cost is minimal, especial if also used for client accounts. To use TweetAdder with 1 Twitter account, the one-time cost for the software is $55. You can upgrade to use with 5 or 10 Twitter accounts at any time. Pay $188 and use TweetAdder with an unlimited number of Twitter accounts.

What I personally like best about TweetAdder:

  • Find prospects quickly
  • Automate the process of building your Twitter following
  • Small one-time costs for the software that can be used for your agency’s client accounts
  • You can assign the use of this tool to junior level staff members
  • Build up a sizeable targeted Twitter following, 600 to 1000 followers per month

Click here for further info or to try out the trial version.

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About Michael Gass

Consultant | Trainer | Author | Speaker

Since 2007, he has been pioneering the use of social media, inbound and content marketing strategies specifically for agency new business.

He is the founder of Fuel Lines Business Development, LLC, a firm which provides business development training and consulting services to advertising, digital, media and PR agencies.

Comments

  1. Do you know if you can save all profile data from searches (not just twitter id) into an excel file? This would be a very useful feature.

  2. Bill, Unfortunately the only profile data that is saved through TweetAdder is the username.

  3. Hi Michael,

    That’s unfortunate as it is a very handy search and what is displayed is an excel ready (at least in appearance) grid of bio information, including name and web address.

    Thanks for responding…If you don’t minad, I will continue to explore your site for useful nuggets.

    Bill

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