The Future of Display Technology for Ad Agency New Business

February 28, 2011

Imagine the impact upon the ad industry by high-technology, available in the near future, with display glass at the center of it.

“More companies are incorporating technology into their marketing to make their promotions stand out. The changes are upending the ad business and forcing consumers to engage with pitches in new ways. Think virtual test-drives of cars and storefronts that let consumers interact with the screen.”  -  Suzanne Vrancia, Wall Street Journal

Corning is the world leader in glass technology.  Check out A Day Made of Glass, Corning’s stunning video illustrating a vision of the future of communications and other technologies that will further impact the Ad Industry and agency new business. This is an incredible video and well worth your time.

4.2 million views and 2,200 comments within the first 3 weeks after Corning uploaded their video.

A special thanks to my friend Trey Pennington for turning me on to this video. Trey is a marketing pro, speaker and author. Check out his site: connections, content, conversations: commerce

Additional articles that may be of interest:

“It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.”

Leave a Comment » | New Business Trends | Tagged: , , , , | Permalink
Posted by Michael Gass

7 Key Digital Trends for 2011 for Ad Agency New Business

February 24, 2011

What are you doing to prepare your agency for the digital revolution?

Rising to meet the escalating demands for digital, a lot of agencies are now requiring that almost all of their employees develop digital skills. According to a recent Wall Street Journal article,  the bigger agencies are spending roughly $750,000 to $1.5 million on digital training programs this year.

Founded in 1996, eMarketer, with its articles, charts and analysis, provides a whole library of resources for ad agencies wanting to keep up with the latest trends and best practices.

The CEO and co-founder of eMarketer, Geoff Ramsey, worked previously at several large New York ad agencies, including TBWA and Ogilvy & Mather, where he ran multinational accounts for brands including Procter & Gamble, Kraft Foods, M&M Mars and AT&T. Geoff is often called upon to speak at major digital and media events including he American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA).

Geoff recently shared the following presentation that I thought would be of interest, Key Digital Trends for 2011:

  1. Shifting Content Consumption Patterns
  2. Shifting Media Dollars
  3. Apps, Apps, Everywhere!
  4. Social Media Even More Critical
  5. Location is More Than a  Check-In
  6. Online Buying Gets More Efficient, Targeted
  7. Magnetic Content Rules

You may also find Geoff’s book, Digital Impact: The Two Secrets to Online Marketing Success a help.

Additional digital marketing articles that may be of interest:

4 Comments | Digital | Tagged: , , , , , , | Permalink
Posted by Michael Gass

28 Stimulating Digital and Social Media Marketing Quotes

February 23, 2011

Write something memorable, that stands out and provides inspiration to others.

I’m reading constantly and often find and keep the most memorable quotes from my daily reading. Here’s a collection that I thought would be of interest as they relate specifically to digital and social media marketing. I hope you find inspiration, a spark for your creativity and to take the time to write something memorable.

Here are my favorite digital and social media marketing quotes:

  1. “There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf, North American CEO of digital agency Profero
  2. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” –  Pierre Omidyar, founder, eBay
  3. “The Internet has been the most fundamental change during my lifetime and for hundreds of years.” – Rupert Murdoch, media mogul
  4. “Online advertising doesn’t have to be a “wild west.” – Benjamin Edelman, Harvard Business School
  5. “Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge.” -  Jimmy Wales, founder, Wikipedia
  6. “Social media is a savior not a nemesis, an asset not a liability, a time saver not a time killer for ad agency new business” – Michael Gass, new business consultant for advertising agencies
  7. “In the 21st century, the database is the marketplace.” - Stan Rapp, MRM Partners Worldwide
  8. “Content Doesn’t Win. Optimized Content Wins” – Li Evans, search marketing guru
  9. “Finding new ways, more clever ways to interrupt people doesn’t work.” – Seth Godin, best selling marketing author
  10. Content marketing is a commitment, not a campaign. – Jon Buscall
  11. The rule of 5 is that each and every content development undertaking should produce content assets that can be used at least 5 different ways. – Ardath Albee
  12. “Think like a publisher, not a marketer.” – David Meerman Scott, marketing and leadership speaker
  13. “What happens when you combine blogs, Google and millions of dissatisfied customers? An e-mob.” –  Bob Garfield, advertising author
  14. “The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with.”– Sir Martin Sorrell, CEO, WPP Group
  15. “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” - Duane Forrester, author and conference speaker
  16. “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott, marketing speaker
  17. “Blog policy at Microsoft is just two words: Blog Smart.” – Lawrence Liu, senior technical product manager, Microsoft
  18. “Don’t measure what you can. Measure what you should.” – Philip Sheldrake, blogger, marketer, web analytics specialist
  19. “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” - Mark Zuckerber, Facebook
  20. “In our business, whenever there’s a disruption, our clients need guidance.” – Michael Roth, CEO, Interpublic Group
  21. “Almost overnight, the Internet’s gone from a technical wonder to a business must.” –  Bill Schrader, businessman
  22. “Clients don’t care about the labor pains; they want to see the baby.” –  Tim Williams, founder of consultancy Ignition
  23. “It’s hard to find things that won’t sell online.” – Jeff Bezos, founder, Amazon
  24. “An expert is a person who has made all the mistakes that can be made in a very narrow field” Niels Bohr, Danish physicist
  25. “Facebook Fan Pages are email newsletters with smaller pictures.” – Jay Baer, author, social media strategist
  26. “Our power has been matched and, in some categories, rivaled by user influence,” Nick Brien, CEO of Interpublic Group’s McCann
  27. “It’s been said that advertising agencies aren’t changing, they are being changed.” – Unkown
  28. And my favorite: “It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.” Clay Shirky, author, professor
Additional articles that may be of interest, “16 of the Top Quotes from Fast Company’s The Future of Advertising” and “50 of the Best Insights from Ad Age’s First Ever Small Agency Conference”

8 Comments | Digital, Fuel for Thought, Social Media | Tagged: , , , , | Permalink
Posted by Michael Gass

Twitter Study Provides Data for Ad Agency New Business

February 22, 2011

Understanding how your prospects are using Twitter and what personal data they are willing to share can boost its use for ad agency new business.

Sysomos is the leading provider of social media monitoring and analytics technology. They have analyzed more than a billion tweets generated by over 20 million Twitter users in 2010. This included bio, website address and location information (both textual and lat / long) disclosed in their profile pages to see how many details Twitter users were divulging.

Here’s some of the highlights of  Twitter usage in 2010:

  • The number of Twitter users offering personal information within their bios has more than doubled to 63.3%, compared with 31% in 2009.
  • 82% of Twitter users now provide a name, compared with only 33% in 2009.
  • 73% provide location information compared with 44% in 2009.
  • 45% of users submit a website address versus 22% a year ago.
  • From January, 2010 until mid-August, 2010, new users accounted for nearly 44% of the total Twitter population.
  • Only 0.05% have more than 10,000 friends they follow, and only 2.05% have more than 1,000. The vast majority of users – 95.8% – have less than 500 people they follow.
  • Only 0.06% of Twitter users have more than 20,000 followers, and only 2.12% have more than 1,000 followers. Meanwhile, 95.9% have less than 500 followers.
  • More than three-quarters of Twitters users – 80.6% – have made fewer than 500 tweets, 2.7% have made more than 5,000 tweets.
  • A small hard-core group (2.2%) have accounted for 58.3% of all tweets, while 22.5% have accounted for about 90% of all activity.

Click on the following link to read Sysomos report: Twitter Statistics for 2010: An in-depth report at Twitter´s Growth 2010, compared with 2009

Some Twitter tools to help you measure and improve:

  • TweeterGrader: a free tool that allows you to check the power of your twitter profile compared to millions of other users that have been graded.
  • Tweetstats: a free tool that will graph your Tweets and show how many retweets.
  • Bit.ly is a universal url shortener that not only provides a handy service in shortening urls but also allows you to access analytics to see how many people are clicking on your link.

Additional articles for using Twitter for ad agency new business:

2 Comments | Twitter | Tagged: , , , , , | Permalink
Posted by Michael Gass

Chris Brogan: The Future of Media

February 21, 2011

To create new business opportunities for your agency, it is imperative to stay ahead of your clients and be aware of the possibilities of media in the  near future.

It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.” Clay Shirky

Chris Brogan was an early adopter of social media. I learned a great deal from him when I launched my consultancy through social media back in 2007. I’ve watched Chris build his personal brand awareness through social media to become one it’s rock starts.  He  has created an interesting video, discussing the future of media that I thought would be of interest to the ad agency community. Chris shares 7 ideas where he things media is going for the future and invites your participation in the discussion:

  1. Media will be Multi Touch
  2. Media will be Mobile
  3. Media will be Serial
  4. Media will be Two-Way
  5. Media will be Rich Data Mined
  6. Media will be Subscription Based
  7. Media will be Faster with Longer Burn

Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies like PepsiCo, General Motors, Microsoft, and more, on the future of business communications, and social software technologies. He is a New York Times bestselling co-author of Trust Agents, and a featured monthly columnist at Entrepreneur Magazine. Chris’s blog,[chrisbrogan.com], is in the Top 5 of the Advertising Age Power150.

Click on the following link to participate in the conversation by sharing your thought on the Future of Media

Some additional articles as to the future of the ad industry that may be of interest:

4 Comments | New Business Trends | Tagged: , , , , , | Permalink
Posted by Michael Gass

Jay Baer’s The NOW Revolution: Making Your Business Smarter, Faster and More Social

February 18, 2011

This book is a must read for companies on how to stay up and adapt to the furious pace of new communication technology that impacts business.

A study by IBM stressed that we were going to see more changes that impact the way we do business within the next five years than we have seen in the previous 50.  The NOW Revolution is an essential book that will change your thinking on how your business needs to adapt. It is also an important read for ad agencies to better understand the struggles and mindset for creative solutions for their client’s businesses.

I had been waiting for the release of  The NOW Revolution because it was written by my friend, Jay Baer who co-wrote it with Amber Naslund.  Jay has been an early adopter of social media and launched his consultancy doing for himself, what he recommends to clients. He’s created a blog, Convince and Convert, that now ranks among the top 10 of Ad Age’s Power 150, the top marketing blogs in the country. Amber has also been heavily involved in social media. She writes regularly for her blog, Brass Tack Thinking, and is the Director of Community for Radian6.

Jay was kind enough to mail me a copy as soon as his book was released, but I went ahead and also ordered the Kindle version for my iPad. This allowed me to more easily read it while traveling on planes, trains and autos over the course of a three-day period. I wasn’t disappointed.

This is the first book I’ve read that takes advantage of Microsoft Tags interspersed throughout the various chapters. These coded tags linked to additional online content, illustrations, video, podcasts and additional materials such as questionnaires, forms, quizzes, etc. A very beneficial addition to the book.

Jay and Amber do a great job of simplifying the steps needed to for a company to change its culture to deal with real-time communication, networking and create a culture that is more social. The book is full of  great illustrations, helpful insights and creative ideas.

The book introduces 7 key shifts that business leaders need to address along with laying out a plan for each.

  1. Strip away silos and overgrown business processes
  2. HIre and empower a new type of employee
  3. Organize internal teams for maximum external impact
  4. Listen at the point of need
  5. Travel the Humanization Highway and respond effectively to customer inquiries
  6. Plan for, find, and manage real-time crisis
  7. Redesign success metrics in a business world that’s increasingly instantaneous

My Personal Recommendation: Every person in the C-Suite of your company should read this book. The change in the way that we do business, in real-time, is one that will require new thinking and a major change of your company’s culture. You will need ‘all hands on deck’ to successfully implement and sustain Jay and Amber’s guidelines.

Click on the following link to order your hard copy  or a Kindle version of  “The NOW Revolution”.

3 Comments | Agency Leadership, New Business Trends | Tagged: , , , , , , , , | Permalink
Posted by Michael Gass

My Twitter Formula for Ad Agency New Business

February 16, 2011

Photo Credit xotoko

How to engage Twitter with purpose and intention for agency new business.

Twitter is the leading traffic generator to my blog Fuel Lines. Out of 30,000 monthly page views, Twitter easily delivers more than half of my blog’s traffic.

Twitter, like SEO, also delivers highly targeted traffic to my blog.  My tweets are specific to a clearly defined audience, ad agencies.

When I first started using Twitter I stumbled upon a ‘twitter engagement formula‘ shared by an educational consultant, Angela Maiers. Her simple formula helped me to understand the potential of using Twitter for new business. Angela calls it her 70-20-10 Formula for using Twitter. Over time I’ve refined her formula and created my own method that I share often in agency workshops, conferences and meetings.

So here it is, My Formula for using Twitter specifically used specifically to generate blog traffic and create new business leads:

Share Helpful Resources

Sharing resources that are of value to my niche Twitter followers makes up 75% of my tweets.

I share content from my blog. Over 600 posts are circulated through Twitter. All specifically written for ad agencies, providing new business tips, trends and specific tactics. A repository of information to help make agency’s new business program easier. Here are a few examples of recent Tweets that link back to my blog’s content:

Few of those on Twitter are creating and sharing original content. You want to be the one whose content your followers are retweeting, sharing with their followers, exposing your content through their personal networks which creates awareness and a strong appeal.

People want to work with other people that they know, trust and like. Sharing resources through Twitter can keep top-of-mind awareness for your services.

I also share rich, helpful content that I find through my reading. I usually spend the mornings perusing through my RSS feeds in Google Reader. Content from a wide variety of online resources into one location. I save a considerable amount of my time, not having to constantly searching for content.

Meers Advertising turns itself around by plugging into digital | Kansas City Business Journal http://bit.ly/eeKczE

Downloadable Report: B2B Blogging Trends in 2011 featuring @johnsonnhalter @jaybaer http://bit.ly/emjPB0

When I find something particularly good that I think will be of benefit to my audience, I can immediately share it through bit.ly, or schedule a time to share it through tools like Hootsuite or Co-tweet.  This way I can scatter the helpful articles that I’m finding, over time instead of Tweeting them all within my morning reading hour.

I share tweets from others. I use some personal Twitter lists that I have created to help me keep up with Tweets from friends and other groups that I find helpful. When read something good, I’ll retweet it.

RT @TimWilliamsICG Ad Agencies: How and when do you make the decision to outsource? Here’s a friendly guide. http://ht.ly/3Q0kp

RT @marthabush B2C companies see a year-over-year market share growth when using analytics in lead gen efforts http://bit.ly/h2V2tt #b2c

As you can see, the biggest percentage of what I do with my Twitter account is sharing information with my audience.

Here’s a convenient list of the tools that make it easier for me to share content with your followers:

Networking

20% of my Tweets are directly responding to others.

Twitter is a real-time networking site. Answering questions, sharing a point-of-view,  re-connecting, collaboration, participating in conversation, etc. From these important tweets, lifelong professional and personal relationships have been forged.

Here are a few examples from just this morning:

TravisJLeone @michaelgass Do you have any specific case studies on social media leading to ad agency new business?#presentation4boss

EricWerner @michaelgass – Are there any events you’re planning to speak at in the Southeast this year? (Missed the one earlier this month)

@agencyside thanks for the RT. Look forward to seeing all of you at Bolo 2011 http://bolo2011.com
TonyCeresoli @michaelgass Hi Michael! Things are moving along pretty well, thanks for asking. How are things with you?

Note: Twitter isn’t the only place that I’m networking. I also use LinkedIn and Facebook.  Over time I see a lot of previous Twitter conversation move to Facebook. Especially as relationships grow.

Status Updates

5% or less of my Twittering is sharing “as-it-happens” updates.

I share status updates from workshops, conferences, seminars and other live events.

I’ve even reported on events that I wasn’t present at but was a listening participant, such as the Ad Age Small Agency Conference, I gathered information from attendees and was able to create this report: 50 of the Best Insights from Ad Age’s First Ever Small Agency Conference

This was the response from AdAge:

@adage And it’s not even over! RT @michaelgass 50 of the Best Insights from Ad Age’s First Small Agency Conf #smallagency http://bit.ly/bTZqhL

This formula is intended to provide you with an example, a place to get started. No doubt, the more you participate, you’ll create your own formula for using Twitter.

“Engage Twitter with purpose and intention, and new business success will follow!”

Additional Twitter articles that may be of interest:

1 Comment | Social Media, Twitter | Tagged: , , , , , , , , | Permalink
Posted by Michael Gass

ADWEEK.COM: All 61 Ads from Super Bowl 2011 in 2 Minutes

February 10, 2011

ADWEEK and the Mullen agency create excellent awareness for themselves through the Super Bowl and their use of social media.

ADWEEK’s video generated over 60,000 views in 1.5 days. There were over 47,000 Tweets that used #brandbowl hashtag and over 18,000 people who visited their site during game night. Not bad exposure for Mullen.

In case you missed them, this Adweek.com video provides the ‘Readers Digest’ version of the 2011 Superbowl Ads, a quick look through all 61 adds in 2 minutes.

For another recap of the Super Bowl Ads, check out Brand Bowl 2011, created by Mullen, a Boston-based advertising and social media agency, and Radian6, a leader in social media measurement and engagement.

Brand Bowl was built to gauge public reaction to the brands advertising during the Super Bowl. By monitoring Twitter, we can measure people’s opinions and rank the brands accordingly. The brand with the top “Brand Bowl score” on Sunday night will be the winner of Brand Bowl 2011, and is allowed to date the head cheerleader.

Which ad was voted #1? Check out the overall winning ad and the runner’s up by clicking on this link: Brand Bowl 2011

You might also care to read this article about the Brand Bowl 2011, “Brand Bowl makes a run at social media metrics for advertising“, some additional exposure for Mullen and their Brand Bowl partners.

Leave a Comment » | Agency Leadership, Promotion, Social Media, Twitter | Tagged: , , , , , | Permalink
Posted by Michael Gass

5 Ways Ad Agency Blogs Can Produce Significant Traffic for New Business

February 8, 2011

Your ad agency’s blog can become one of the most important tools for new business.

A blog is certainly the most critical component to fuel agency new business through social media. How? As a powerful traffic generator. Traffic = leads and leads = new business opportunities.

In a survey of business technology marketing executives by the research firm MarketingSherpa, blogs were voted the No. 4 tool for generating sales leads.

Your blog has the potential to create more web traffic than your agency’s website ever could. It can attract a high volume of quality traffic from the pool of prospective clients you are trying to reach.

Here are 5 Ways an agency’s blog can increase prospective client traffic:

1. Search visibility

The right search traffic doesn’t just happen. It will only occur if you consistently produce unique content. Frequently updated content makes search engines very happy.

Blogs are organized to be search engine friendly. With focus you can dominate search terms for your best prospects to find you. Writing focused content to a particular audience will help to optimize your blog quickly.  When I want to rank well for something like “ad agency new business” optimizing my blog is much easier.

2. Repeat Traffic

Posting fresh content brings visitors back often. Most agency websites are too stagnant to produce repeat traffic. Helpful content that is reader-centric will naturally attract prospective clients to your site and provide top of mind awareness for your agency without having to rely on an interruption tactics such as cold calling for new business.

3. Click-Throughs from Twitter

At the time of writing this post, I have over 57,000 following my two Twitter accounts, @michaelgass and @fuellines. I’m able to fuel traffic by repurposing over 600 articles through these two accounts. This material gets retweeted often into other people’s Twitter networks and makes my content viral, growing my following and exposing my blog to a highly targeted audience.

If you are using Twitter alone, it’s not a very good tool for new business. But in combination with your blog’s content, you are one of the few providing helpful information for the many. Writing in an ‘evergreen’ style your blog’s content has a much longer shelf life than a Tweet. Twitter used in combination with your blog has the potential of creating even more targeted traffic than SEO.

You can continue to generate significant traffic for old posts, if you are intentional about it. Once the blog content is written, Third party Twitter tools like Social Oomph will allow you to easily create a system to consistently keep your content in  front of a large audience with very little effort.

4. Personality

It’s hard to socialize an entity such as your agency. Social media is all about people and relationships. A blog puts a face to your age and allows your personality to shine through. You wont appeal to everyone, but that’s okay. You will have a strong appeal among the prospects who are the best fit for your agency.

A good example of this is Bob Hoffman, CEO of Hoffman/Lewis advertising in San Francisco. Bob’s personality really shines through his writing for his blog, The Ad Contrarian.

I first learned of Bob’s blog through a critical article highlighting his frequent rants about the ad industry, often laced with profanity. I was curious enough to find out for myself and found was intrigued with his writing. Bob came across as a ‘straight-shooter’ who cut through all of the branding and social media b.s. I ended up becoming a fan, as have a significant number of others.

Social media is all about connecting on a personal level. People have a natural desire to work with other people that they know, trust and like. A blog is a great place to foster these initial personal relationships with your prospective clients.

5. Viral Effects

A blog provides content that can be easily shared across multiple social media channels. It can also be repurposed and shared through an email newsletter, Twitter, Facebook, LinkedIn. You could compile related or the best of your content into an eBook or white paper. Readers will share it through bookmarking sites such as Digg, Delicious or StumbleUpon. You’re return-on-your-time-investment (ROTI), writing content, can be extensive.

Ultimately, a blog can be highly effective and the most powerful and low-cost new business marketing tool your agency will ever use. Provided you know your target audience, have the right positioning, messaging and rich content that is of benefit to those you are trying to reach.

Here are some additional agency blogging resources that may be a help to get you started:

7 Comments | Agency Blogs, Creating Content, New Business Tips, New Business Tools, Social Media | Tagged: , , , , | Permalink
Posted by Michael Gass

A Niche Blog for Ad Agency New Business

February 4, 2011

There are many agency blogs out there, if  you don’t go niche, you won’t be able to break out of the crowd.

If you look at all the ad agency blogs out there, most are far to general. Readers are left with thousands of blogs about the same thing. No particular niche, no point of differentiation. The blogging space becomes overcrowded by generalists. There are no experts, no leaders and an agency’s blog gets  lost in a crowd of sameness.

A blog provides your agency the opportunity to truly differentiate itself and create an appeal to a particular prospective client audience with less risk. It offers acceptable conditions for the small to mid size agency’s to fly their differentiated flag proudly without fear of missing “other” opportunities that will still come by way of personal networks and referrals.

In an arena of sameness, you will find it extremely difficult to gain the traction needed to be positioned as an expert, distinguish yourself, your agency and create appeal.  Your blogging efforts wont have much credibility and you’ll miss a great opportunity to generate new business.

“It’s time to un-level the playing field. To have success with social media, agencies need to fly a differentiated social media flag”

To be a leader you need a niche.  You need to focus on a narrow topic.

When I began my consultancy, I had some friends who advised me against becoming a consultant for ad agency new business. They said my focus was to narrow, especially  concentrating on ‘fueling ad agency new business through social media’. I was told that I would miss opportunities and wouldn’t be able to support my family. But having such a narrow focus, the opposite happened.  I was able to grow my consultancy much quicker with less expense and effort.

How do you make your agency’s blog different when everyone is writing about the same thing? Instead of another blog about branding, you could find a niche like ‘blue-collar branding’. When you do that you wont be offering the same tips, advice, and stories that every other agency is doing.

Social media has made all niches marketable. With millions of people participating in social media and searching and sharing information daily, even the smallest niche has an audience. You can bring a significant number of prospects together with your niche site.

No niche is too small you will always find interested followers within your area of expertise.

Don’t be everything to everyone. By going narrow-niche, your blog gains a single purpose. Everything you do focuses around one central theme. It helps focus your content and your audience.  It makes blogging much easier.

My blog, Fuel Lines, has a single-mindedness that allows for dominance in one field and builds awareness and recognition within the advertising industry. I’ve been able to build my consultancy well beyond my home state area create a national awareness for my services through my blog.

I recently received this brief email from the president the fastest growing major agency in America according to Ad Age,

It’s impressive how often your blog postings are passed around here.

Best,

Mike

Mike Hughes, President, The Martin Agency, Richmond, VA

You want people to reference your name when people ask where they need to go for help.

There are many agency blogs out there. If you don’t go niche, you won’t be able to create a name for yourself. If you really want to create a blog for new business success, you must pick a niche and be the expert on that. Otherwise, you’ll never break out of the crowd.

2 Comments | Agency Blogs, Social Media | Tagged: , , , , | Permalink
Posted by Michael Gass

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