FUEL LINES Fueling Ad Agency New Business Through Social Media

Write something memorable, that stands out and provides inspiration to others.

I’m reading constantly and often find and keep the most memorable quotes from my daily reading. Here’s a collection that I thought would be of interest as they relate specifically to digital and social media marketing. I hope you find inspiration, a spark for your creativity and to take the time to write something memorable.

Here are my favorite digital and social media marketing quotes:

1. “There’s never been a better time to be in advertising, and there’s never been a worse time.” – Aaron Reitkopf, North American CEO of digital agency Profero
2. “We have technology, finally, that for the first time in human history allows people to really maintain rich connections with much larger numbers of people.” –  Pierre Omidyar, founder, eBay
3. “The Internet has been the most fundamental change during my lifetime and for hundreds of years.” – Rupert Murdoch, media mogul
4. “Online advertising doesn’t have to be a “wild west.” – Benjamin Edelman, Harvard Business School
5. “Imagine a world in which every single person on the planet is given free access to the sum of all human knowledge.” -  Jimmy Wales, founder, Wikipedia
6. “Social media is a savior not a nemesis, an asset not a liability, a time saver not a time killer for ad agency new business” – Michael Gass, new business consultant for advertising agencies
7. “In the 21st century, the database is the marketplace.” - Stan Rapp, MRM Partners Worldwide
8. “Content Doesn’t Win. Optimized Content Wins” – Li Evans, search marketing guru
9. “Finding new ways, more clever ways to interrupt people doesn’t work.” – Seth Godin, best selling marketing author
10. Content marketing is a commitment, not a campaign. – Jon Buscall
11. The rule of 5 is that each and every content development undertaking should produce content assets that can be used at least 5 different ways. – Ardath Albee
12. “Think like a publisher, not a marketer.” – David Meerman Scott, marketing and leadership speaker
13. “What happens when you combine blogs, Google and millions of dissatisfied customers? An e-mob.” –  Bob Garfield, advertising author
14. “The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with.”– Sir Martin Sorrell, CEO, WPP Group
15. “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” - Duane Forrester, author and conference speaker
16. “You can buy attention (advertising). You can beg for attention from the media (PR). You can bug people one at a time to get attention (sales). Or you can earn attention by creating something interesting and valuable and then publishing it online for free.” – David Meerman Scott, marketing speaker
17. “Blog policy at Microsoft is just two words: Blog Smart.” – Lawrence Liu, senior technical product manager, Microsoft
18. “Don’t measure what you can. Measure what you should.” – Philip Sheldrake, blogger, marketer, web analytics specialist
19. “People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.” - Mark Zuckerber, Facebook
20. “In our business, whenever there’s a disruption, our clients need guidance.” – Michael Roth, CEO, Interpublic Group
21. “Almost overnight, the Internet’s gone from a technical wonder to a business must.” –  Bill Schrader, businessman
22. “Clients don’t care about the labor pains; they want to see the baby.” –  Tim Williams, founder of consultancy Ignition
23. “It’s hard to find things that won’t sell online.” – Jeff Bezos, founder, Amazon
24. “An expert is a person who has made all the mistakes that can be made in a very narrow field” Niels Bohr, Danish physicist
25. “Facebook Fan Pages are email newsletters with smaller pictures.” – Jay Baer, author, social media strategist
26. “Our power has been matched and, in some categories, rivaled by user influence,” Nick Brien, CEO of Interpublic Group’s McCann
27. “It’s been said that advertising agencies aren’t changing, they are being changed.” – Unkown
28. And my favorite: “It is the people who figure out how to work simply in the present, rather than the people who mastered the complexities of the past, who get to say what happens in the future.” Clay Shirky, author, professor

This entry was posted on Wednesday, February 23rd, 2011 at 4:25 pm and is filed under Digital, Fuel for Thought, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.