Search Results for: LinkedIn

LinkedIn Publishing for Ad Agency New Business

LinkedIn for ad agency new business

LinkedIn has become an ideal platform to strengthen your professional identity by sharing your insights and expertise.

When I first started using LinkedIn, it was primarily a place to post your resume and get a job or research prospective clients. It has now become much more.

“LinkedIn is opening up our publishing platform to our members, giving them a powerful new way to build their professional brand. When a member publishes a post on LinkedIn, their original content becomes part of their professional profile, is shared with their trusted network and has the ability to reach the largest group of professionals ever assembled.

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Filed Under: Agency Blogs, Content Marketing Tagged With: , , , , ,

12 LinkedIn Improvements for Ad Agency New Business

LinkedIn 277% More Effective for Lead Generation Than Facebook and Twitter.

In a study conducted by Hubspot, LinkedIn generated the highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher (277%) than both Twitter (.69%) and Facebook (.77%).

200 million leads were generated on LinkedIn last year, according to their Advertising Chief, Jim Lister.

LinkedIn is an important social media platform for agency new business that helps you to:

  • Re-establish older connections with past colleagues and clients.
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Filed Under: New Business Trends, Social Media Tagged With: , , , , , , , , , , , ,

Twitter Integrates with LinkedIn a Plus for Ad Agency New Business

Twitter is the leading traffic generator to Fuel Lines. It considerably beats SEO, email and bookmarking directing some 27,000 page views to my blog last month. Traffic is what will help build your agency’s inbound lead generation. So Twitter can be a powerful tool for ad agency new business.

Others are taking note of Twitters potential power for business. LinkedIn has recently announced the integration of its platform into Twitter so that you can cross post between the two services.… Continue reading

Filed Under: Agency Blogs, Social Media, Twitter Tagged With: , , , , ,

Social Media Isn’t Working for Ad Agency New Business

social media and ad agency new business

 

If your agency’s social media participation isn’t developing new business leads, it’s important to know WHY. 

From my experience, most agencies finally got on board with social media in 2010. They created their agency’s blog, Twitter, LinkedIn, Facebook and Instagram accounts and jumped in.

70% of marketers report that social media marketing delivers poor or average return on investment.

Many agencies thought that by merely having a social media presence, it would give them social media credibility.… Continue reading

Filed Under: Best Practices, New Business Tips, Social Media Tagged With: , , ,

An Idea Platform for Ad Agency New Business

A New Business Idea Platform for Ad Agencies

Ideasicleˣ: The First Advertising SaaS Platform For Virtual Creativity.

If timing is everything, then Ideasicleˣ is the poster child. Just when the world closes down due to Covid-19, a platform arrives that helps accelerate creativity through remote work. I was intrigued enough with the concept, particularly as a new business idea machine, to reach out to its founder, Will Burns, to learn more about it.

“What the world needs now are ideas. Lots and lots of ideas.”

… Continue reading
Filed Under: Agency Blogs, Agency Leadership, Agency Pitches, Fuel for Thought, New Business Tools, Technology Tagged With: , , , ,

Panic is Not a Strategy for Ad Agency New Business

Panic is not strategy for ad agency new business

How to implement sales intelligence for agency growth.

No one opens an advertising agency because they have a passion for sales. That’s why many agencies only have one dedicated new business specialist or include it in the laundry list of owner responsibilities. By not prioritizing additional revenue opportunities, it only gets done when work is slow or the worst happens.

Maybe your biggest client leaves and now a significant chunk of your annual revenue is gone.… Continue reading

Filed Under: Agency Leadership, Digital Marketing, New Business Tips, New Business Tools, New Business Trends Tagged With: , , ,

Tips for Working from Home for Agency New Business

Home Office Ad Agency New Business

Your number one objective should be to maintain, if not increase, your engagement with prospects.

I’ve been working from home for almost thirteen years, but many of you are working from home for the first time. You’re having to adjust to a new work environment that includes kids, spouses, and pets. You’re probably having to develop new skills to successfully work remotely. The last thing you’re probably thinking about is new business.

But just because your environment has changed, doesn’t mean your commitment to growing your agency should change.… Continue reading

Filed Under: Agency Leadership, Best Practices, Fuel for Thought, It's Personal, New Business Tips, New Business Trends, Time Management, Video Tagged With: , , , ,

Great Onboarding: The Secret to 88% Employee Retention

employee retention ad agencies

How to cut employee turnover in half.

This is a guest article written by John Paul Strong, the owner of the Birmingham-based advertising agency, Strong Automotive Merchandising.  John Paul has developed a very robust onboarding process that I wanted him to share with you.

Their original roster of 10 employees and eight clients has exploded today, growing to more than 115 full-time employees and 250 automotive dealers. And it hasn’t gone without notice. Strong Automotive Merchandising has been recognized as a perennial winner in Birmingham’s Best Places to Work contest and as a Top 20 Agency among Google’s National Ad Partners.… Continue reading

Filed Under: Agency Leadership, Best Practices, New Business Talents Tagged With: , , , , ,

12 Tips for Using Testimonials for Ad Agency New Business

client testimonials for ad agency new business

Adding recommendations is an easy way to empower a new business program.

As part of my consulting work, I’m asked to review a lot of agency websites from a new business perspective. Recently, I had a request to review the website of a large ad agency in New York. I wasn’t surprised that I didn’t find a single testimonial from a happy client. A good number of agencies neglect to add this important component to their marketing mix.… Continue reading

Filed Under: Inbound Marketing, New Business Tips Tagged With: , , , ,

Social Media is now Pay to Play for Ad Agency New Business

social media is pay to play for ad agency new business

Paid social advertising can accelerate the process of attracting qualified traffic and leads.

Since 2007, I’ve preached that there was a new model for new business that made the existing model obsolete. Agencies needed a new approach to new business.

During the past decade, technology and the rise of social media changed how people communicated. This dramatically impacted business development. Prospects became self-sufficent. Any business information they wanted about a product or service became easily available online.… Continue reading

Filed Under: Agency Promotion, New Business Tips, New Business Trends, Social Media Tagged With: , , , , ,
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