Search Results for: blogging

Study: 69% of Businesses Increased New Business Leads Through Blogging

Blogging greatly improves search engine optimization, which has proven to be a key lead generating factor for new business.

How new business is being acquired for ad agencies is currently undergoing a paradigm shift; instead of pursuing clients, it’s now more important for your prospective clients to find your agency. Blogs make their search easier.

In a recent 2011 HubSpot ROI Study,  69% of businesses surveyed said that blogging attributed their lead generation success. The study also found that 75% of businesses believed SEO was a primary factor.… Continue reading

Filed Under: Agency Blogs, Inbound Marketing, New Business Trends, Social Media Tagged With: , , , , , , , ,

10 Prime Time Benefits of Blogging for New Business

ad agencies blogging new business

The majority of ad agencies have yet to comprehend what huge benefits a blog can make and why it deserves to be “prime time” for new business.

With help from American Business Media and the Business Marketing Association, Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes. The survey revealed that content marketing, including blogs, is a key lead generation source for 63% of the respondents.… Continue reading

Filed Under: Agency Blogs, Fuel for Thought, Inbound Marketing, New Business Trends, Social Media Tagged With: , , , , , , , , ,

10 Most Popular Blog Posts About Blogging for New Business

A blog is now as important to your agency as was your agency’s Website. The blog is becoming the “gate-way” and the face of the agency as its Website becomes more the agency’s brochure. Here’s some excellent resources to help your agency blog for new business.

Zemalf.com is the personal blog of Antti Kokkonen. He has assembled a great list of 42 most popular blog post about blogging in 2009. The posts on Antti’s list were picked from Digg, Delicious, Twitter and other social networks, based on the number of “votes” the posts have received in those services.… Continue reading

Filed Under: New Business Tips, New Business Trends, Research Tagged With: , , , ,

Fuel Lines: Top 14 Articles for Ad Agency Blogging

As important as it was to have an agency website it is now equally important to have an agency blog.

 

 

But … having a blog isn’t something you check off your list of social media “to do list.” To have credibility your agency blog must be developed the right way. The following fourteen articles are compiled to provide your agency with blogging resources related specifically for new business.

  1. Top 5 Benefits for Having an Agency Blog
  2. Top Ten Reasons Your Ad Agency Should Blog
  3. 10 Reasons Advertising Agencies Shouldn’t Blog
  4. 40 Ways to Take Your Ad Agency’s Blog to the Next Level
  5. How to Write Your Ad Agency’s Blog
  6. 25 Blog Post Ideas for Your Agency’s Blog
  7. Agency Resources for Blogging and Social Media
  8. Ad Agency New Business Leads From a Blog?
… Continue reading
Filed Under: Agency Blogs, New Business Tools, New Business Trends, Social Media Tagged With: , , ,

Content Marketing: 8 Steps to Blogging Success

eight ingredients for blogging success

A resource for consistently creating appealing content for new business. 

As important as it was for an agency to have a Website it is now as important to have an agency blog. Creating a blog can become an appealing “gateway” to your agency and a strong point of differentiation from your competitors.

But it isn’t something to “check-off” your to-do-list. It must be done correctly to be effective.

Jay Baer provides some helpful insights and tools that you can utilize to make your agency’s blog successful. … Continue reading

Filed Under: New Business Tips, New Business Trends, Social Media Tagged With: , , , , ,

10 Blogging Tips for Ad Agency CEOs

The tips below are going to differ considerably from other recommendations in the blogosphere. But please be reminded that they are intended primarily for agency principals of small-to midsize ad agencies and given entirely from a new business perspective. Agency principals have to “get” social media. You can only “get” it by being a participant.

A personal blog will provide you with a direction, focus and professional enrichment unlike anything you have ever experienced before.… Continue reading

Filed Under: Agency Blogs, Content Marketing, Inbound Marketing, New Business Trends, Social Media Tagged With: , , , , , , , ,

Fuel for Thought: Blogging Changed My Life

“No single thing in the last fifteen years, professionally, has been more important to my life than blogging. It has changed my life, it has changed my perspective, it has changed my intellectual outlook, it’s changed my emotional outlook (and it’s the best damn marketing tool by an order of magnitude that I’ve ever had.)” Business Guru, Tom Peters

… Continue reading
Filed Under: Fuel for Thought Tagged With: , ,

Agency Resources for Blogging and Social Media

Some of my readers are learning blogging and social media. There are lots of resources online that are helpful as you develop an expertise with social media. From time to time I’ll share some of the resources that I’ve found helpful to me.

 

One of those sources is Mike Sansone. Mike is an independent business consultant specializing in business blogs and conversational copywriting. Mike’s blog,ConverStations, is one of the top 50 marketing blogs ranked by AdAge’s Power 150.  … Continue reading

Filed Under: New Business Trends, Social Media Tagged With: , , , , , , ,

Business Model Shifts – Small and Big Companies Blogging

Of the approximately 112.5 million blogs on the Web, almost 5,000 are corporate, according to blog indexer Technorati. Blogging originated to start online conversations and be a part of a virtual community, but corporate bloggers are in it for other reasons: talking directly to customers or giving a personal touch to a big business.

“It’s a phenomenal promotion vehicle for a company, or a great crisis tool or a great customer service tool,” said Geoff Livingston, a public relations strategist and social media expert. 

… Continue reading
Filed Under: Social Media Tagged With: , , , , ,

Blogging Statistics of Importance to Ad Agencies

Blogworld Expo recently released some blogging statistics that is of importance to ad agencies. Especially with client interest in Web 2.0. and social marketing.  

  • More than 147 million Americans use the Internet.
  • Over 57 million Americns read blogs..
  • 89% of companies surveyed say they think blogs will be more important in the next five years.
  • 9% of internet users say they have created blogs .
  • 6% of the entire US adult population has created a blog .
… Continue reading

Filed Under: New Business Trends, Social Media Tagged With: , , , , ,
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