Agency Blogs - FUEL LINES

Nobody Reads Ad Agency Blogs

Why most agencies may be ready to ditch their blog and why they shouldn’t.

Jack Marshall, a staff writer for Digiday wrote an article that is creating lots of buzz entitled, “Agencies Ditch Blogs.” He points to a study conducted by the University of Massachusetts Dartmouth, that reveals that only 37% of Fortune 500 companies now maintain a blog. That is down from 50% that was reported in 2010.

Jack makes an assumption that this is that this is probably true of advertising agencies:

“It seems there’s a similar trend among agencies.

… Continue reading

Green Marketing and Social Media Creates New Business for Phoenix Ad Agency

It’s always helpful to hear how agencies have used social media to create new business opportunities, a point of differentiation and a positioning of expertise.

Park&Co is a full-service advertising agency in Phoenix, Arizona. They were your typical small to mid-size agency and no real difference from most of their competitors. There was no perception among their prospective client audience of having any expertise. But, their use of social media, over the past three years has rapidly changed their business and has impacted new business.… Continue reading

Fast Company: 20 Top Insights For Creating Appealing Content

Creating content for new business can offer 24/7 awareness for your agency.

Creating good content requires agencies to think first and foremost from the point of view of their prospective client audience. They need to create and curate content that their audience finds helpful and appealing to their point of need. This is a major shift in perspective for many agencies and one that some finding difficult to make. It mandates talking about a category or the subject that your prospects are interested in and rather than the characteristics, capabilities and credentials of the agency.… Continue reading

Content Statistics And Traffic For Ad Agency New Business

If you will periodically review your blog’s stats you can greatly improve your writing, traffic and opportunities for new business.

I make it a point to check my blog statistics each day. Often, I’m checking my stats every couple of hours when I have posted new content. Traffic statistics will show whether my content marketing is working and how I can improve.

Here are 4 simple tips to boost your blog’s traffic and improve your content:

1.… Continue reading

A Much Needed Redesign For Fuel Lines

Continuing to create helpful content for ad agency new business.

It is more than past due for a redesign of my blog. But, I must say that the old site has served me well and allowed me to create almost 700 blog posts and generate upwards to 50,000 page views per month and a total of generate 1,000,460 total page views before retiring it.

The redesign is being done by the Littlefield Brand Development agency in Tulsa, Oklahoma.… Continue reading

20 Top Inbound Marketing Resources for the Paradigm Shift in Ad Agency New Business

Advertising agencies, PR firms and digital shops should reverse their new business efforts from “Outbound Marketing” techniques to “Inbound Marketing.”

There is a dramatic paradigm shift for acquiring new business opportunities for advertising agencies, digital shops and PR firms. Agencies need to rethink their approach to new business and intensify their focus on inbound tactics, such as creating magnetic content that will attract prospective clients, rather than relying on the traditional interruption model which consumers are responding to less and less.… Continue reading

Study: 69% of Businesses Increased New Business Leads Through Blogging

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Blogging greatly improves search engine optimization, which has proven to be a key lead generating factor for new business.

How new business is being acquired for ad agencies is currently undergoing a paradigm shift; instead of pursuing clients, it’s now more important for your prospective clients to find your agency. Blogs make their search easier.

In a recent 2011 HubSpot ROI Study, 69% of businesses surveyed said that blogging attributed their lead generation success. The study also found that 75% of businesses believed SEO was a primary factor.… Continue reading

A 70 Point Checklist for Jump-Starting or Tuning-Up Your Blog for New Business

You should evaluate your agency’s blog to optimize its potential as a tool for lead generation, referrals and networking.

There is a dramatic paradigm shift for acquiring new business opportunities for small to midsize ad agencies. Agencies need to rethink their approach to new business and intensify their focus for creating magnetic content that will attract prospective clients, rather than relying primarily on the interruption model of cold calls and unsolicited direct mail, which consumers are responding to less and less.… Continue reading

5 Ways Social Media Marketing Makes New Business Easier

For agency new business, you need to look at social media as a saviour not a nemesis; an asset rather than a liability; a time saver rather than a time killer.

Having spent most of my advertising career in new business development I can tell you that social media marketing is the most efficient new business tool that I have ever used.

Here are 5 ways social media marketing makes agency new business easier:

1. Social media marketing allows agencies to easily define and adopt a differentiating new business strategy

The FOUNDATION of an ad agency’s new business program is its positioning.

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10 Prime Time Benefits of Blogging for New Business

The majority of ad agencies have yet to comprehend what huge benefits a blog can make and why it deserves to be “prime time” for new business.

With help from American Business Media and the Business Marketing Association, Junta42 and MarketingProfs surveyed over 1,100 North American B2B marketers from diverse industries and a wide range of company sizes. The survey revealed that content marketing, including blogs, is a key lead generation source for 63% of the respondents.… Continue reading